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Local SEO That Works: How Wineries Can Use Simple SEO To Get More Tasting Room Traffic
How Wineries Can Use Simple SEO To Get More Tasting Room Traffic You need more people in your tasting room. You don’t have more money to spend on ads, and they’re not working as well as they used to anyway. You would like to get more traffic from searches on Google, but you’ve been told that SEO is all about writing tons of content and posting tons of social, and you don’t have the time and resources to do that.  You’re stuck and you’re frustrated. What can you do? We recently helped a Willamette Valley winery tackle exactly this challenge. With some simple but highly-effective tactics, we brought them from nearly zero visibility on local searches to 100% visibility and top rankings in only 90 days. The approach we used could work for nearly any winery looking to get noticed without generating tons of content or rebuilding their website. This is the EXACT checklist that we used. What You Can Do (With ZERO SEO Skills) 1. Tidy Up the Ba
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How Web Optimization Can Improve DTC Wine Sales Outcomes
When I bring it up at cocktail parties, web optimization is a topic that makes people's eyes glaze over. Other times well-meaning people at said party try to save me by blurting out that they know all about search engine optimization(SEO). And while website optimization does include SEO, it is so much more. Web optimization is the secret weapon of savvy eCommerce sellers. It can help convert consumers at a higher rate and keep advertising costs in check. You can increase your advertising budget, but a more efficient way to accelerate sales is to make your website perform better. As DTC costs continue to rise, website optimization can keep costs in check.  As an umbrella term, website optimization encompasses more than just search engine optimization (SEO). The term describes the process of modifying different elements of a website to improve outcomes. Those outcomes can include more sales, increased membership and subscription sign-ups, additional email captures, and more. It
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