Best Wine Club Management Software for Wineries (2026 Quick Guide) Your wine club is likely your most predictable DTC revenue stream. Members buy on schedule. They purchase more outside of shipments. They refer friends. According to Silicon Valley Bank’s State of the U.S. Wine Industry Report, direct-to-consumer revenue, particularly wine clubs, remains one of the most controllable and margin-protective channels for wineries. Yet many wineries are still running their wine club: Manually Across disconnected systems On software not built for winery operations That friction quietly costs money every week. What Wine Club Software Should Actually Do in 2026 At minimum, your system should: 1. Increase retention Flexible club levels and shipment schedules Clear, automated member benefits Customization options that members value 2. Reduce revenue leakage Automated expired card updater Clean billing workflows Fewer manual errors 3. Speed up tasting room enrollment POS-connected s

It's that time of the semester! Deadline to register for Spring 2023 courses is January 13, 2023. Register for Spring 2023 courses on the VESTA website here: www.vesta-usa.org COURSE TITLE CREDITS PRACTICUM  VIN 105 Molecular Principles in Grape and Wine Credit: 4 Practicum: N/A  VIN 110 Introduction to Wine Microorganisms Credit: 3 Practicum: NA  VIN 111 Introduction to Viticulture and Vineyard Establishment Credit: 3 Practicum: 16 hours  VIN 117 Cold Climate Viticulture and Enology Credit: 1 Practicum: NA  VIN 132 Entrepreneurial Finance for Vineyard and Winery Business Credit: 3 Practicum: N/A  VIN 146 Introduction to Enology Credit: 3 Practicum: 8 hours  VIN 147 Fruit Wine Production Credit: 2 Practicum: N/A  VIN 148 Winery Sanitation Credit: 3 Practicum: N/A  VIN 160 Winery Equipment Operation Credit: 2 Practicum: N/A  VIN 212 Winter Viticulture Technology Credit: 2 Practicum: 32 hours  VIN 214 Spring Viticult