POSTED BY  Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas can sometimes hit the proverbial brick wall of regulatory restrictions. All is not lost, however, and there is still room for creativity provided suppliers work within the parameters of alcohol beverage regulations. To start, below are some common pitfalls that suppliers should avoid when marketing their alcoholic beverages in California and elsewhere. Retailer Partnerships Suppliers should closely examine any new marketing programs that involve or mention licensed alcohol beverage retailers. Partnerships with, or sponsorships of, retailers are in most cases going to run afoul of the tied-house laws in California, and in most other states, which prohibit suppliers from giving (directly

One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your audience. We are human, and it is easy to fall into the trap of viewing the category, consumer, or competitive set in a way that may be informed but not relevant to the marketing challenge ahead. For instance, you may be considering Chardonnay as your competition, but consumers are making purchase decisions between your Chardonnay and all white wines on the shelf under $15. Talking directly to your customers is invaluable for confirming theories and aligning your messaging. Conducting research yourself—directly and intentionally—is often the most reliable way to avoid internal bias and align your strategy with actual consumer perspectives. One of the most accessible and common forms of primary research for wineries involves reaching out to their wine club members. Many wineries c

Wakefield Taylors Wines and 1800 Milenio Take Top Honors July 14, 2025 — Winners have been announced in the 18th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place recently in Santa Rosa, Calif., was founded on the premise that the majority of wine purchased for home consumption is bought by women. The IWWSC judging panels consist entirely of professional women in the wine and spirits industries — winemakers, distillers, marketers, buyers, sommeliers, educators and journalists.  This year, Wakefield Taylor Wines 2024 Estate Riesling and 1800 Milenio Extra-Aged Añejo took top honors. Wakefield Taylor, a heritage winery in Australia’s Clare Valley (a region known for quality Reislings), wowed judges with its “mouthwatering citrus blooms” and “gentle salinity.”  A representative from 1800 Mileno remarked, “1800 Milenio is backed by 11 generations of tequila-making e

Garrison Brothers Distillery and Ledson Winery Take Top Honors  (March 17, 2025) — Winners have been announced in the fourth annual Los Angeles Invitational Wine & Spirits Challenge. A merlot from Ledson Vineyards & Winery (Sonoma County, Calif.) and a small batch bourbon from Garrison Brothers Distillery (Hye, Texas.) topped their fields to be named Best of the Best. The competition was established in 2022, in conjunction with Los Angeles-based beverage professionals (representing both the on- and off-premise channels), to highlight the best of the best wine and spirits producers in the world, and to introduce those producers to the largest market of consumers in the United States. Judging took place February 25-26, 2025. Says event producer Debra Del Fiorentino of Wine Competitions Management & Production, “Year after year, our judges continue to be impressed with the depth in each category. The quality of product was fantastic!” Competition this ye

JUNE 28, 2024 – Winners have been announced in the 17th annual Women’s International Wine & Spirits Competition (IWWSC). The competition, which took place June 10-12 in Santa Rosa, Calif., was founded on the premise that the majority of wine purchased for home consumption is bought by women. The IWWSC judging panels consist entirely of professional women in the wine and spirits industries — winemakers, distillers, marketers, buyers, sommeliers, educators and journalists.  “As always, the International Women’s Wine & Spirits Competition shined a spotlight on hundreds of deserving wines,” says Debra Del Fiorentino, owner of Wine Competitions Management & Production, which organizes and presents IWWSC. “And even though entry is open to all winemakers regardless of gender, I found it gratifying that six of this year’s sweepstakes wines were created by women. And our overall wine winner also was named Best Woman Winemaker

OAK FARM VINEYARDS AND STEELBOUND DISTILLERY TAKE TOP HONORS IN 2024 LOS ANGELES INVITATIONAL WINE & SPIRITS CHALLENGE  MARCH 6, 2024 – Winners have been announced in the third annual Los Angeles Invitational Wine & Spirits Challenge. A Barbera from Oak Farm Vineyards in Lodi, Calif., and a Bourbon from Steelbound Brewery & Distillery in Ellicotville, N.Y., topped their fields to be named Best of the Best.  The competition was established in 2022, in conjunction with Los Angeles-based beverage professionals (representing both the on- and off-premise channels), to highlight the best of the best wine and spirits producers in the world, and to introduce those producers to the largest market of consumers in the United States.  Judging took place February 26-28, 2024. Says event producer Debra Del Fiorentino of Wine & Spirits Competitions Management & Production, “The competition grew again this year to attract close to 1,100 entries, and our

J. Lohr Vineyards & Wines Celebrates Half a Century of Winemaking Excellence

The Paso Robles-Based, Family-Owned and Operated Winery Celebrates its 50-Year Legacy with Nationwide Philanthropic Initiatives, Consumer Sweepstakes, a New J. Lohr Estates Riverstone Chardonnay Label, and More January 10th – […]

Lula Cellars 2020 Rescue Block Pinot Noir Takes Top Honors November 17, 2023 — Winners have been announced in the 2023 Harvest Challenge Wine Competition. After two spirited days of judging, Lula Cellars 2020 Rescue Block Pinot Noir took the top prize. It was also awarded Best Red Wine and Best of Anderson Valley AVA (Mendocino County, Calif.). Coming in at 98 points, judges praised the wine as “rich, ripe” and for its “Bing cherry,” and “hint of orange peel.”  Lula Cellars is a boutique winery located in California’s Anderson Valley. Its focus is on world-class Pinot Noirs both from its estate and across Anderson Valley, as well as other single-vineyard offerings from the greater Mendocino County. When preparing to plant their own vines, Lula owners discovered some-1,000 old vines “literally lying down, as if waiting to be rescued.” Lots of TLC later, these mystery Pinot Noir grapes have thrived. There’s no in