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Marketing Tips On-the-Go!
Since 2016, farmers, winemakers, and wine enthusiasts have listened to the latest science and research for the wine industry from the world's top experts and experienced growers via the Sustainable Winegrowing Podcast. In the time it takes to drive between vineyards, listeners enjoy technical episodes featuring expert discussions covering every aspect of wine business from microbes for soil health to designing a vineyard for sheep grazing, and from barrier sprays for smoke taint to using satellites to detect diseases. New technical interviews are released the first and third Thursday of the month. In 2022, Vineyard Team added Marketing Tip Mondays to the lineup of monthly releases. Searches for sustainable goods have increased globally by 71% since 2016. As consumer demand for sustainable wines grows, brands want to know how to communicate their good work in the marketplace. These under-five-minute micro podcasts released on the second and fourth Monday of the month give quic
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