SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find. The updated visual identity and digital experience strengthen the connection between certified winegrowers and today’s sustainability-minded wine buyers—while maintaining the independent, science-based standards that have defined the program for decades. Research shows that 64% of consumers rank environmental sustainability as a top buying factor. As interest in responsible farming and “better-for-you” products continues to grow, wine buyers are paying closer attention to how their wine is produced. “Buyers are looking more closely at how their wine is grown and produced,” said Beth Vukmanic, Executive Director of Vineyard Team, the parent organization of SIP Certified. “SIP Certified has always represented accountability and science-backed standards. This update ensures that c

National Direct Sales Report Webinar this Friday Date: January 16, 2026 Time: 11am PST Register: https://wineindustryadvisor.com/event/vinoshipper-2026-national-direct-sales-report/ Vinoshipper releases its 2026 National Direct Sales Report this Friday with a webinar and full report. The data is clear: growth is no longer happening by chance. Wineries that invested in clubs saw better outcomes. Events drove engagement and loyalty. And producers who know their metrics are making smarter decisions because of it. Join Friday's webinar for the key takeaways, then dig into the full report released the same day. Register now

In 2023, the cider industry experienced a year marked by consistent growth and stronger connections with customers. The rise in the use of tools like clubs signifies a shift towards more direct and personalized consumer engagement. Dive into our latest report for a detailed analysis of the trends and stats that defined the 2023 direct-to-consumer cider market. Read full report here.