Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of January into a sustainable, year-round beverage strategy using expert product development, cutting-edge dealcoholization services, and full-spectrum beverage solutions. Let’s talk about how. Why Dry January Is Only the Beginning Dry January consistently delivers a spike in consumer interest, online searches, and sales for No/Low products—especially non-alcoholic wines, beers, and spirits. But interest doesn’t flatline in February. In fact, there are multiple high-impact moments throughout the year where brands can meet growing demand: Spring (March – May): Holidays like St. Patricks, Easter, and Mothers Day can be a great time to provide low or no

Not gonna lie. I’d never thought about it in quite that way. But when I got to talking with a friend this week about his work building social media content at a well-known winery, I wondered why it took me so long to connect the dots. Between a winery’s DTC data, that is, and their social media content. Here are a few ideas we’ve been brainstorming, to describe what I mean. Have you ever compared your socials’ analytics with the demographics of your customer segments? People who buy through your website, for example, or who respond particularly well to outreach via text.  Who are these customers, in terms of gender, age group and location? Your DTC data has a lot of granularity about those specific segments, and many others. Is your social media content aligned? Let’s say your data tells you that sales are lagging behind of the most recent release of your Sauvignon Blanc. What can your DTC data tell you about sales of previous vintages of that wine?

If you are a young professional working in Sonoma County agriculture, viticulture, wine, or hospitality community, we invite you to the Sonoma County Winegrowers' clubhouse. We're opening our doors for young professionals to get together and socialize, network, and engage with others in the community. The wine and appetizers are on us. You provide the conversation and fun. Engage with 60+ professionals at our monthly socials! If you're interested in attending, please RSVP below and feel free to share this invite with your network.  Thursday, May 1st | 4:30 - 6:30 p.m. Sonoma County Winegrowers Office 3245 Guerneville Road, Santa Rosa CA

We’re back! As the days get longer and warmer, we are excited to welcome you back to our GenNow socials. Connect with fellow young professionals in Sonoma County’s agriculture, viticulture, wine, and hospitality industries for an evening of great conversation and community! Held at our Sonoma County Winegrowers' office, we are opening our doors for young professionals to get together, socialize, network, and engage with others in the community.  We provide the wine and appetizers; you provide the conversation and fun! We hope to see you at our first social of 2025 on Thursday, May 1st! If you're interested in attending, please RSVP below and feel free to share this invite with your network. Thursday, May 1st | 4:30 - 6:30 p.m. Sonoma County Winegrowers Office 3245 Guerneville Road, Santa Rosa CA RSVP Here.

Trial Wine Tastings, Free Workshops, Networking Socials, and MORE at WIN EXPO Expanded Event Attractions & Features at the 12th Annual WIN EXPO Trade Show & Conference WIN Expo has become THE year-end event for North Coast wine industry professionals to come and celebrate the successes and achievements of the past year, reconnect with colleagues, foster new connections, and prepare for a thriving 2025. The WIN Expo features a robust conference focusing on four distinct tracks, Production & Winemaking, Sales & Marketing, Strategy & Leadership, and Vineyard & Growers, providing winery attendees with current information and education to help overcome the challenges of the times. Trial Wine Tasting Stations! The new exhibit hall trial tastings program features complimentary wine tastings that explore how different products and methods affect wine outcomes. These trials are unique to the Exhibit Hall Floor and are separate from any Conference Session Trials. Le

4:00 - 6:00pm | Thursday, April 11th Sonoma County Winegrowers Office  3245 Guerneville Road, Santa Rosa, CA 95401 We’re back! As the days get longer and warmer, we are excited to welcome you back to our GenNow socials. Join us at GenNow for our popular monthly social for young professionals working in Sonoma County agriculture, viticulture, wine, or hospitality community! Held at our Sonoma County Winegrowers' clubhouse on the second Thursday of each month, we open our doors for young professionals to get together, socialize, network, and engage with others in the community. We provide the wine and appetizers; you provide the conversation and fun. We hope to see you at our first social of 2024 on Thursday, April 11th! If you're interested in attending, please RSVP below and feel free to share this invite with your network. Click here to RSVP.

If you are a young professional working in Sonoma County agriculture, viticulture, wine, or hospitality community, we invite you to the Sonoma County Winegrowers' clubhouse. We're opening our doors once a month for young professionals to get together and socialize, network, and engage with others in the community. The wine and appetizers are on us. You provide the conversation and fun. These socials will take place the second Thursday of every month. Engage with 60+ professionals at our monthly socials! If you're interested in attending, please RSVP below and feel free to share this invite with your network. Register here.

If you are a young professional working in Sonoma County agriculture, viticulture, wine, or hospitality community, we invite you to the Sonoma County Winegrowers' clubhouse. We're opening our doors once a month for young professionals to get together and socialize, network, and engage with others in the community. The wine and appetizers are on us. You provide the conversation and fun. These socials will take place the second Thursday of every month. Engage with 60+ professionals at our monthly socials! If you're interested in attending, please RSVP below and feel free to share this invite with your network. Register here.  

Happy 2022! As we roll into the new year, the LibDib team has begun to implement our latest plans which always includes a focus on the trends for the upcoming year. In the same tone as 2021, Tequila, RTD’s and Whiskey will continue to be the category winners. Champagne supplies will be short. These are the trends that everyone is talking about.  What else is the beverage alcohol industry, and more importantly wholesale distribution, going to see in 2022? Here are the LibDib predictions for 2022 challenges and opportunities. Supply Chain shortages will continue. The Challenge: This past OND, LibDib had a number of wine and spirits Makers with out of stocks. Unfortunately, no end is in sight. Bottles wouldn’t show up. Labels were three weeks late. Boxes. Corks. Foils. Everything was late. If you know anything about bottling as a small Maker, it’s very challenging if all the materials are not there on time. Labor is scheduled for the day. Sometimes there is a m