You can glean a lot of information about a wine from the label. The next time you walk down a wine aisle, you may notice that you feel comfortable with the common terms and symbols like vintage, place of origin, and percent alcohol, but feel some confusion when you see some of the increasingly present ones like natural, vegan, and organic. In this week’s Marketing Tip, we’re giving you a green wine glossary: 5 common wine designations defined so you’ll wonder no longer.   Your Green Wine Glossary Vegan  Not every wine fits a vegan lifestyle. During the winemaking process, small particles can cause haziness or unwanted flavor properties. Winemakers can add a fining agent that will bind to these tiny particles and make them large enough to be filtered out. Many fining agents are animal-based – for example: egg whites, casein, and gelatin. Wine that was fined with any of these materials cannot be considered vegan. Vegan wines include those that

Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Provide visual cues to let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible. Get inspiration from this Marketing Tip to share your commitment with your guests in fun, decorative ways.   Sign Sustainably Communicate what your business values by using eye-catching signage. On a recent Team trip to Oso Libre, we could immediately see that they are passionate about sustainability. Their passion is seeded throughout every area of the tasting room. From sustainable signs posted on the fence line, to informational pieces hung inside, outside, and even in the restrooms, every wall has a message that connects guests what sustainability really means to Oso Libre.  Curious tasters are enticed by in-depth material that welcomes them to dig a littl

LISTEN IN Businesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Meaningful corporate social responsibility (CSR) strategies give businesses the opportunity to connect with community members, improve company culture, and cultivate consumer trust, all while doing good for causes they believe in. This week’s Marketing Tip tells the Sustainable Story of how Oso Libre

180: Social Responsibility at Vina Robles, Marketing Tip Monday While telling your sustainable story serves a practical purpose in educating consumers about the real-world impact of your sustainable practices, it also goes deeper than that: it builds meaningful emotional connections. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. The brand-new Sustainable Story worksheet is a simple yet powerful free tool that helps you tell your own personal sustainable message. Simply download the worksheet linked in the show notes, complete it with your whole team, and keep following along with this podcast series to learn how to incorporate your story into every aspect