Not gonna lie. I’d never thought about it in quite that way. But when I got to talking with a friend this week about his work building social media content at a well-known winery, I wondered why it took me so long to connect the dots. Between a winery’s DTC data, that is, and their social media content. Here are a few ideas we’ve been brainstorming, to describe what I mean. Have you ever compared your socials’ analytics with the demographics of your customer segments? People who buy through your website, for example, or who respond particularly well to outreach via text.  Who are these customers, in terms of gender, age group and location? Your DTC data has a lot of granularity about those specific segments, and many others. Is your social media content aligned? Let’s say your data tells you that sales are lagging behind of the most recent release of your Sauvignon Blanc. What can your DTC data tell you about sales of previous vintages of that wine?

At this year’s Wine Sales Symposium, taking place on May 14th, we’re tackling two of the biggest challenges facing today’s wine professionals: standing out in a saturated market, building meaningful connections with consumers, and driving consistent sales through wholesale channels. These expert-led sessions will equip you with the strategies you need to elevate your brand and expand your reach. Whether you're looking to sharpen your story or unlock distribution success, these conversations are designed to deliver real-world insights you can apply immediately. Is your brand telling a story that resonates with today’s consumers, or just blending in? In a market where younger consumers connect more with craft beer and spirits, wine brands need stronger stories to stand out. This session explores how using brand archetypes can help wineries build emotional connections, shape clear messaging, and create memorable, story-driven branding that resonates with to

The Lake County Winegrape Commission recently launched a video marketing campaign to showcase the distinct characteristics of the region. The videos will be available on LCWC’s social media channels on Instagram, Facebook, LinkedIn, and YouTube. The Commission encourages growers to 'like' and share the videos to increase their visibility as they are released. LCWC collaborated with Lake County's Tourism Improvement District to gather footage for the videos, and they have begun releasing their own campaign to attract visitors. Watch the promotional "Short" on our youTube Channel - https://www.youtube.com/shorts/97FQzhCjXrA

In this webinar, we’ll explore the power of User Generated Content (UGC) and how wine brands can leverage social media creators to elevate their marketing efforts. Learn how to create a UGC strategy that builds brand trust, boosts engagement, and drives sales. Whether you're a small boutique winery or an established label, this session will provide actionable insights and practical tips for effectively incorporating UGC into your social channels, website, and digital campaigns.  Key Takeaways:  Understanding the value of UGC for wine brands  How to partner with creators and micro-influencers  How to utilize UGC to enhance brand credibility and reach  Real-world examples from successful wine brands  Join us for a deep dive into the world of micro-influencers and UGC, and leave with the tools and confidence to turn your community into your most powerful marketing asset! Register here. 

Every year, Pinterest Predicts drops its trend report, and this year’s insights are bigger than just what’s trending on the platform—they reflect broader cultural shifts that wineries can tap into across their marketing, experiences, and product development. With Pinterest’s track record of predicting trends with 80% accuracy, these insights are worth paying attention to, not just on Pinterest but across platforms like Instagram and TikTok, and even in your tasting room. Here’s how wineries can creatively use these 2025 trends to attract attention, engage audiences, and stay ahead of the curve. Why Pinterest Trends Matter for Wineries Trends aren’t just fleeting moments—they shape what your customers are looking for and how they connect with your brand. Pinterest isn’t just a visual discovery platform; it’s where people go to dream, plan, and shop. With over 500 million monthly users, it’s a massive pool of inspiration.

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

TikTok’s new U.S. policy now allows beverage-alcohol ads, creating fresh opportunities for beer, wine, and spirits brands—though strict guidelines ensure ads target legal-age audiences and promote responsible drinking. Read more to see how you can leverage TikTok advertising to grow your brand while remaining compliant. 📱TikTok’s New U.S. Beverage-Alcohol Advertising Guidelines As of August, TikTok’s updated advertising policy now permits the promotion of alcohol within the United States. This change marks a significant shift for brands in the beer, wine, and spirits industry, allowing them to reach TikTok’s vast and growing audience, provided they adhere to stringent guidelines. TikTok emphasizes that these changes are aligned with local laws and regulations, and its primary focus remains on protecting the interests of its users. According to the policy, alcohol advertisements on the platform must: Target the Right Audience: Ads should only be placed in

Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts is shared among employees who juggle multiple roles within the winery or are outsourced to external agencies. This guide aims to simplify social media strategies, providing actionable insights and tips for achieving success in 2024. 1. Engage Your Audience and Build a Social Media Community Your social media platforms should feel like a welcoming place for wine enthusiasts. A strong online community enhances brand loyalty and transforms casual followers into brand loyalists. Regularly interacting with your audience–through responding to comments, engaging with similar accounts, and hosting live events and behind-the-scenes content–should be a cornerstone of your social media strategy. Being engaged in the social media world doesn’t have to take up all of your time, but i

Join us Thursday, March 28 at 10am PST for our upcoming webinar: Social Media Ads for Wineries: How to Get Started. Hosted by Ashton, Director of Growth Marketing at Corksy and a seasoned marketing strategist, this webinar will explore actionable strategies for engaging with your target audience on platforms like Facebook, Instagram, and Pinterest, creating compliant and compelling ads, and analytics for measurable success.   Some key takeaways: Effective Advertising Foundation: Gain an understanding of the basics of advertising and how it can significantly benefit your winery’s growth and success. Targeted Audience Engagement: Learn strategies to identify and connect with the right audience who are genuinely interested in your wines, leveraging platforms like Facebook, Instagram, and Pinterest. Measurable Results and Compliance: Discover how to create compelling ads that resonate with your audience while adhering to legal regulations, and learn how to track and m

As the festive buzz of Christmas begins to settle, savvy wineries are already gearing up for the next big occasion: New Year’s and the post-holiday sales rush. Seizing the momentum from the holiday season, wineries can strategically position themselves for success in January and beyond. In this post, we explore key marketing strategies to keep the celebration going, ensuring a strong start to the new year. 1. Create Irresistible Post-Holiday Offers The day after Christmas doesn’t mark the end of celebration; it’s an opportunity to extend the festive cheer. Craft enticing post-holiday promotions to keep customers engaged. Consider limited-time discounts, bundle deals, or exclusive releases to captivate your audience and encourage them to continue celebrating with your wines. Post-holiday example offers: “Restock the Wine Rack” Offer: Enjoy a generous 15% off when you purchase a case of 12 bottles. Encourage customers to replenish their wine racks with thei