The Future of Wine Marketing is Here What will you name your first AI Wine Marketing Agent? Wine marketers attending this week’s Unified Wine & Grape Symposium in Sacramento are in for a special treat when visiting Booth #A2715 featuring VinterActive LLC’s all-new: AI-Powered Wine Marketing Agents VinQuest™ Wine Marketing Research All-in-One SMS Signup Widget SimpleTexting for Vinoshipper, Commerce7 & WineDirect The future of wine marketing is here!  If you’ll be in Sacramento, c’mon by and say hello😊 ABOUT VINTERACTIVE Established in 2002, VinterActive LLC is a wine industry leader in the research and practice of DTC sales and marketing.  VinterActive’s award-winning PreferencePro™ automated wine marketing systems have sold millions of dollars of wine for large and small merchants across the U.S.

Hat’s off to winery compliance officers! Managing a successful wine business without running afoul of state & federal laws has never been easy. Without you – our unsung heroes – our industry would only exist in the shadows. With wine sales down and more consumers craving convenient connections with their favorite brands, you’ll probably soon hear your sales/marketing teams asking for guidance as they deploy automated SMS messaging.   A Brief Overview of SMS Wine Messaging Compliance Since business texts are subject to unique laws and regulations at the state and national levels, we asked SimpleTexting, the world’s leader in SMS alcohol messaging, for guidance we could share. And here it is – a virtual “SMS Compliance Bible” for wine marketers looking to profit from compliant text messaging: SMS compliance for business text messaging: A refreshingly brief overview of the essentials and best practices. To help wine marketers look

Works with any wine/beer/spirits website to build a compliant SMS list Want to delight customers and sell more wine using SMS but don't know where to start? No matter what you sell, job #1 is building an opt-in list of adult consumers eager to receive your texts.  That's why we built our new All-in-One SMS Signup Widget to help you get started. This affordable multi-purpose tool works with any website and any SMS provider supporting wine/beer/spirits merchants -- including industry leader SimpleTexting. Exclusive features include: Express written consent to receive SMS messages Carrier-approved age verification method Two-way text chat capabilities Customized fonts/colors/text for any wine brand Realtime sync with SimpleTexting Asynchronous integration with any SMS provider Expert support from VinterActive To see the All-in-One SMS Signup Widget in action, visit https://vinteractive.com and click the “Text Us Here” button. VinterActiv

Free Educational Resources for Winery Compliance Officers The rise of SMS messaging offers wine/beer/spirits brands a powerful tool for engaging today’s consumers with personalized opt-in text marketing.   Still, it comes with its own rules that all winery compliance managers should know. If you follow the rules set by federal/state laws and the requirements of telecom providers, SMS can give your wine brand a competitive edge by boosting sales and delighting your customers. But if you break the rules – even unknowingly – the consequences can be severe.  Just ask Papa John’s. Education is the First Step to Compliance Although opt-in text messaging is relatively new to the wine industry, the compliance requirements associated with SMS marketing are well documented.   The following links can help you start educating yourself and your colleagues about the straight-forward steps your alcohol brand can take to profit from complia

Affordable text marketing for alcohol merchants – starting @ $19/mo As competition grows, SMS wine marketing continues outperforming all other DTC channels with superior deliverability, precise targeting, higher response, and more consumer engagement for merchants embracing text messaging. That’s why VinterActive built a new 2025 lineup of SMS wine marketing tools, making it easier than ever for alcohol merchants to profit from text messaging with compliant tools starting @ $19/mo.   Meet Our 2025 All-Star Team A perfect way to start building a compliant list of opt-in SMS contacts Great for sending club updates & outbound sales promotions Real-time integration with Vinoshipper, Commerce7, or WineDirect Too busy to manage SMS marketing? Let VinterActive handle the details Starting @ $19/mo Starting @ $39/mo Starting @ $59/mo Starting @ $699/mo VinterActive - Providing the Right Tools for the Job Text marketing for alcohol merchants

Vinoshipper announces SMS integration with SimpleTexting  Windsor, CA - December 5, 2024 Vinoshipper, the leading DTC and compliance platform for the beverage alcohol industry, today announced a new integration with SimpleTexting, North America's leader in compliant SMS beverage alcohol marketing. Developed in partnership with VinterActive, an industry leader in DTC wine marketing, this integration empowers businesses using the Vinoshipper platform to leverage powerful SMS messaging capabilities designed specifically for the industry.  "At Vinoshipper, we're constantly seeking innovative ways to help our clients build stronger relationships with their customers," said Terra Jane Albee, Director of Client Success at Vinoshipper.  "Our mission is to help any alcohol brand delight customers and grow sales with compliant text messaging," added Aylin Theodore, Partner Manager at SimpleTexting. "That's why we partnered with VinterActive to

SimpleTexting for Classic WineDirect Classic WineDirect users looking to leverage their existing opt-in SMS lists now have an easy option to start messaging their customers: SimpleTexting for Classic WineDirect. This recently updated solution powers outbound SMS marketing campaigns, transactional messages like order confirmation & wine club sign-up, and 1-to-1 SMS conversations with wine customers. Pricing starts @ $98/mo, and onboarding takes less than a week, so you'll still be ready to profit from SMS messaging this holiday season. Place an order here or request a demo here. Happy Selling! VinterActive LLC

Sell More Wine this Holiday Season with Compliant Text Messages Massive year-to-year growth of SMS wine messaging means thousands of DTC wineries are poised to profit this year by sending compliant text messages to their best customers.   With text messaging outperforming email 35-to-1 in the wine industry, alcohol merchants adding SMS marketing to their mix enjoy a decisive competitive advantage this holiday season. But before you press the “send” button, are you sure your text messages are compliant? Since text marketing is relatively new in the wine industry and compliance rules are still evolving, even experienced professionals have questions about the compliance rules U.S. wineries must follow. In our latest blog article, with the help of a world leader in alcohol messaging – SimpleTexting – we’ll demystify SMS wine marketing compliance so your business can delight customers and confidently profit from text messaging this holiday season. DISCLA

Your best wine customers want to receive your text messages.  How do you make it easy for them to accept your invitation? It’s not every day that you have the opportunity to make a first impression using a new marketing channel. Think about it: when was your first email marketing campaign or your first post on social media?   Chances are you’ve learned a few things about wine marketing since then. So, when your winery finally gets serious about SMS messaging, how will you introduce it to your best customers? THE SECRET TO SMS SUCCESS The secret to success with any direct marketing channel is to grow a vibrant list. Since text marketing requires consumers to actively opt in, your first mission is to sell the benefits of text messaging while making it easy to join your SMS list. Fortunately, it’s easy to convince customers about the benefits of receiving relevant texts since over 90% of online consumers want to receive text messages from their favori

Summer’s the best time to grow a fruitful wine marketing list. And since text messaging outperforms email 35-to-1, this summer is your best opportunity to grow a highly-responsive SMS list before the holiday season. That’s why we partnered with the world’s leader in compliant alcohol texting to offer an exclusive summer special: 30% OFF your first 3 months of SimpleTexting when you use coupon code WINE30 during checkout. Note: this special offer expires on June 30, 2024. With SMS plans starting @ $39/mo – and options to integrate with Commerce7 or WineDirect – SimpleTexting is the wine industry’s most affordable and reliable SMS solution. Now with 30% off and a glorious summer ahead, isn’t it time your brand profits from text marketing? Scan the QR code to start a free trial or book a demo here to see how text messaging can help your wine business thrive.