If you're thinking of selling your winery, rather than closing, this article is for you. These are the top things to consider when positioning your winery for sale in today's market.  If you’re in the wine industry, you already know that this is a hard market. There are an increasing number of wineries for sale, and you likely know several others that would sell if they had the opportunity. So what do you need to do if you’re seriously considering selling your winery in the near future and want to maximize the value of that sale? Here are three areas to focus on: maximizing your cash flow, assessing your salable assets, and being honest with your expectations. Read on my Substack page. Maximize Your Cash Flow The best way to show that your winery is worth the price is to have cash flow. The highest value in a winery is, in fact, cash coming in. At the same time, most wineries consider selling because they don’t have enough of it. That tension is real, and