The holidays are coming up quickly with Thanksgiving just around the corner and December holidays shortly following. These days, the after-Thanksgiving deals are for all types of businesses—not just big box stores. That’s why it’s important to start your holiday marketing efforts now instead of a few weeks later! Check out these ways you can get prepared to stay on top of your marketing efforts this holiday season. Participate in Black Friday and Small Business Monday Just as Black Friday is approaching, so is Small Business Monday. You can take advantage of offering deals to drive business with either holiday, or both. Consider what type of deal might entice your current customers to come back or for a new customer to convert. This could be a percentage off of the cost of services, a freebie with a certain amount of spend or any other offer that makes sense for your business. Add End-of-Year Clearance Sales Many businesses undoubtedly have items they’re hoping