Choosing between cork and screw cap closures can significantly impact your wine’s marketability. The best choice aligns with the type of wine, your brand identity and message and your primary packaging. When the closure reinforces those elements, it will enhance the consumer’s experience and help boost your sales. For example, if sustainability is a core value, promoting the eco-friendly aspects of natural cork can resonate well with your audience. Conversely, highlighting the practical benefits of screw caps can reinforce a brand message of innovation and modernity. “With all the industry improvements in both corks and screw caps over the past decade, the choice between them is very telling of what the winemaker desires to tell the consumer,” explains Bill Lutz, the president and owner of Waterloo Container. “When they have a fresh-tasting white and want the consumer to know this wine can be consumed young and will taste exactly as they intended, they may