If you love the look of a classic paper wine label — soft, tactile, warm in your hands — but wish bottles could weather shipping, moisture, ice, and handling without cracking, smudging, or peeling, you’ll want to see how that “paper look” is being reimagined. At Bergin Screen Printing and Etching we’ve found a way. B screen printing directly onto glass, we recreate the matte, textured elegance of paper but make it hold up through the journey from cellar to table.  It’s more than just practicality. By layering inks and textures directly on glass, we build design freedom and durability into the bottle. Details stay sharp, colors stay true, and the experience remains craft‑driven and refined. Whether your brand leans traditional or modern, relies on subtlety or seeks shelf‑presence, this approach offers both aesthetic comfort and functional strength.  Imagine wine bottles that feel familiar as old‑world labels but perform like modern

BEHIND THE BOTTLE Bogle Vineyards, along with their glass supplier and design team, met with Bergin in 2018 to refresh their Phantom Chardonnay package. Their goal was to reach and engage new consumers with a visually stunning and impactful label. The original focus was the Chardonnay but quickly carried over to the Phantom Red Blend. The transition to screen print has been wildly successful for both labels and it’s now impossible to miss them on the shelves. DESIGN DETAILS Auston Design Group, along with San Francisco-based tech company Tactic, worked together to redesign the Phantom Chardonnay package. Phantom’s original paper label has been replaced with a screen-printed label depicting a haunted vineyard that is blanketed in a ghostly golden fog. The haunting feel to this label is no coincidence as it pays homage to the Bogle family name, which means “ghost” in Scottish. The design wraps around the bottle and is accentuated with an elegant, 22-karat gol