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June 9, 2022

Event Type: Seminar
Location: Online
Date: 6/15/2022

On Wednesday, June 15th, join us for a dynamic panel discussion, about the 2022 SVB Annual Direct-to-Consumer Wine Survey Report. This year’s survey results and insights help address what’s needed to drive consumer sales and achieve success in the year ahead. Our lively panel of business leaders from the wine industry will answer your questions and address the industry topics including: • Digital strategies for customer acquisition • Finding the sweet spot with wine clubs • The resurgence of tasting rooms Our panel will feature the following thought leaders: Rob McMillan, EVP & Founder, Silicon Valley Bank Wine Division Paul Mabray, CEO, Pix Leah McNally, Senior Ecommerce Manager, Ste. Michelle Wine Estates Jessah Diaz, Marketing Manager, National Brands & DTC, Rutherford Wine Company Our survey results are based on input from wineries across the US and Canada, including all the major AVA associations. Silicon Valley Bank ha
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