Are you and your importer/distributor both eager to tell your story in a way that translates into sales? Consider equipping your sales team with consistent and professional materials (a sales tool kit) that tell your authentic story. A sales tool kit is a toolbox, containing the items that make it easier for your customer to understand your wine, and make room for it on their shelves. What’s in a sales tool kit? At the minimum it should include a portfolio sheet listing all of your wines, but a great sales tool kit will include several items that make it easier for the buyer to sell your wine to consumers. Sales Tool Kit Checklist: Portfolio Sheet/Booklet Technical Information Sheets Sell Sheets Shelf Talkers Neck Tags Business Cards Tasting Cards So, how can you create a sales tool kit? Here’s the process we go through to create one: Strategy The first step is to have a strategy and determine which pieces of information will be used where (such as what accolades or review

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Lessons learned in 2020 to prep for 2021 Success  After the unpredictable events of 2020, preparing for 2021 feels a little different — perhaps more difficult than previous years, or even a bit scary. But the best course of action is to be PROACTIVE and to start planning next year's marketing strategy and budget NOW! Or, if you’ve started your 2021 plan, but still feels incomplete due to the uncertainty of how our past year has, here are a few tips to help guide you: GOALS: What are your specific marketing goals for 2021? They may be the same as those from 2020, but did you have to pivot your strategies from in-person channels to digital? Did you postpone your new product or service? Do you have an event you had to cancel or postpone? Define what your most important goals are for your organization as this will be the focus of your marketing plan and how to prepare for an alternate strategy to achieve them.    AUDIENCE: Do you know who you&