No matter how well your brand sells, a customer cannot purchase it if it’s out of stock. The key to preventing lost revenue (for you, your distributors, and the retailer) is taking an active role.  Being out of stock on the retail shelf or restaurant wine list immediately hits your short-term revenue. More significant is the long-term consequences to your brand’s reputation and trade relationships. Here are 5 of the most common reasons for out-of-stock inventory and how to remedy them. 1. Inaccurate inventory management The importance of reliable, accurate inventory data at the distributor inventory level cannot be overstated.  Suppliers can participate with their distributors’ insights and avoid inventory interruptions by actively monitoring distributors’ inventory and the inventory at the store level.  Essential metrics every winery, distillery, and brewery must work towards gathering or at a minimum have a pulse on are: Current on-hand invent