We call it a Tasting Room, when it’s really a Sales Room. Why is that? After the repeal of Prohibition in 1933, wineries re-opened in an environment where the government was highly suspicious of any and all alcohol sales. On-premise consumption was restricted and considered the purview of saloons, which were vilified during the years of Prohibition. So, to comply with laws and distinguish themselves as places of refined moderation, wineries leaned into “tasting,” not drinking. The Tasting Room became the winery’s sales room. Over the decades, tasting rooms have become places of hospitality, education, and increasingly, dinner (or lunch). Along the way, the primary role of the tasting room—to form a connection with the consumer for the purpose of selling wine—got lost. Now, I recognize that I’m being hyperbolic here. In the contracting market we’re living in, too many wineries are focusing only on the hospitality aspect. They need to lean

Cyber Week Winery Marketing: Planning Smarter, Selling Stronger Cyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it’s a chance to win new fans, reward loyal members, and end the year strong. The goal isn’t simply to discount — it’s to strategically position value, create urgency, and make buying feel effortless. Whether you’re a small family-run tasting room or a multi-location brand, these proven strategies will help you get the most out of the week. 1. Build Anticipation Before the Week Begins Cyber Week success starts long before Friday. The wineries that win start warming up their audience early — building curiosity, boosting email sign-ups, and reminding people why they love their brand. Ideas to get the buzz going: Add a countdown banner or homepage teaser with “Our biggest offer of the year starts soon.” Send a “save the date” email to your

Azmera unveils odoo for Wine: A Cost-Effective, Fully Integrated ERP Tailored for Winery Operations Napa, September 29th: Azmera today announced the launch of odoo for Wine, a powerful ERP solution designed to help wineries streamline operations, gain real-time visibility across finances, inventory, sales, and purchasing. Using the robust odoo platform and enhanced with wine-specific features, this enhanced wine-specific version offers wineries a modern, integrated alternative to outgrown accounting software and costly enterprise platforms. The full power of odoo for Wine comes from the pre-built integrations: by integrating with industry-leading wine-production apps like BlendedTech, Innovint, and Vintrace, as well as DTC platforms such as Commerce7, odoo for Wine provides a single source of truth for inventory—from additives to bulk and bottled wine - centralizing purchasing and unifying sales across wholesale and direct-to-consumer channels. odoo is a well-established and feat

Your winery’s website is the digital front door to your brand — and in the age of AI, it’s more important than ever to get it right. Join experts from Corksy, Duda, and Insites as we reveal the top 10 most common winery website mistakes (and how to fix them), share how AI is reshaping discoverability, and show you simple steps to boost traffic, sign-ups, and sales. You’ll walk away with a clear action plan to make your website work harder for your business.  Register Today!

In today’s competitive DtC wine market, the real driver of growth isn’t just acquiring new customers — it’s keeping them. Retention leads to higher lifetime value, stronger conversion rates and more predictable revenue. But customer loyalty isn’t automatic. From the first tasting room visit to their latest online order, every touchpoint matters. The right mix of personalized experiences, seamless technology and regulatory compliance can mean the difference between one-time buyers and lifelong customers. Join Corksy and Sovos ShipCompliant for an actionable conversation on how wineries can maximize retention strategies that work both front-of-house (POS, e-commerce, marketing, wine clubs) and behind-the-scenes (shipping compliance). We’ll cover: How AI-powered segmentation drives engagement and reorders Ways modern POS tools increase conversion rates and create personalized experiences Making signups and repeat purchases seamless across POS, website a

If you’re running a winery, you already know that customer emails don’t trickle in — they flood. Especially around wine club releases or holiday shipping, your team’s inbox becomes a logjam of: “Where’s my order?” “Can I skip this one?” “Help, I need to change the address before it ships.” “Can I swap my wines in a shipment?” These aren’t complicated questions — but they are constant. And during wine club season, they pile up fast. Winery teams often spend hours just keeping up, answering the same things over and over. It’s repetitive, exhausting, and leads to burnout — especially when you’re already short-staffed. That’s why we built WineSpot’s Email Bot — a smarter, faster way to turn email chaos into clean, simple resolutions. 💡 How It Works (Behind the Scenes) When a guest emails your winery — nothing changes. They still use the same ad