That’s a wrap on our 2026 Innovation Roadshow! We kicked off our annual roadshow in Napa, featuring events at Benevolent Neglect Wines and our North American headquarters. Guided by Senior Innovation Manager Dr. Paulo Lopes, the tour continued across Washington, Oregon, and Northern & Central California, bringing the latest in cork innovation, sustainability, and performance directly to our partners. From vineyard to closure, we’re proud to keep moving the industry forward—together.

When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that performance possible. Winning teams don’t train only when the lights are brightest. They train all year long. The same principle applies to winery DTC teams. Downtime Is Where Advantage Is Built Periods of slower visitation or economic uncertainty can feel like a signal to pause. But research shows that the opposite approach separates leaders from laggards. A landmark study published by Harvard Business Review analyzed more than 4,700 companies across multiple recessions. The findings were striking: “Only 9% of companies emerged from recession stronger than before.” Even more telling: “Companies that balanced cost discipline with continued investment in people and capabilities recovered faster and gained market share.” Training Is a Growth Strategy,

Join us for a live demo event with Bottle360 and learn how you can transform your winery’s Direct-to-Consumer sales while enjoying gourmet coffee and breakfast. >>CLICK HERE TO SIGN UP<< Hanna Winery, HEALDSBURG, CA (map) - Tuesday, Sept 30th, 2025 - 10am - 11am Bougetz Cellars, ST HELENA, CA (map) - Wednesday, Oct 1st, 2025 - 9am - 11am Klinker Brick Winery, LODI, CA (map) - Friday, Oct 3rd, 2025 - 9am - 11am Event Highlights Meet the founders: Katherine Adams, CEO & Founder, and Tim Murry, Co-Founder & VP of Bottle360, to learn how their platform addresses wine industry challenges. Shape the Future: Share feedback on your specific needs for a DTC software platform to help shape solutions for wineries. Savor & Network: Enjoy exceptional coffee and local pastries with fellow winery teams. >>CLICK HERE TO SIGN UP<<

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in the markets where fans already live. Why this matters now Weather, travel patterns, and local disruptions make tasting-room demand unpredictable. Taking the winery on the road diversifies acquisition and retention—and deepens relationships. You control cadence, format, and data capture instead of waiting for foot traffic. Three roadshow formats that work Winery-hosted dinners: Co-plan with a restaurant or country club; keep pricing all-inclusive; align the menu to make your wines shine. Partner-hosted events: Team up with lifestyle brands (e.g., premium appliance showrooms, private social clubs) to co-mingle audiences and scale. Champion-hosted gatherings: Member-home tastings done

Let’s be honest: There’s a certain magic to pouring wine in your own tasting room—the clink of glasses, the sunlight through the vines, the laughter echoing off the barrel room walls. But what if you could bottle that magic and uncork it anywhere in the world? Today’s top-performing wineries aren’t just waiting for guests to walk through their doors. They’re packing their corkscrews and passports, finding their biggest fans where they live, work, and play—from the next city over to the far side of the globe. Welcome to the golden age of wine roadshows—and, now, globetrotting wine adventures! Why Travel? Because Wine Is About Connection Wine is the ultimate connector. It brings people together and creates memories, whether it’s a backyard BBQ in Austin or a sunset dinner on the Amalfi Coast. Your most devoted club members and best customers crave those connections—and they’re hungry (and thirsty) for experiences that go b

This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.  Topics Include: State of the Industry – Wine Clubs Top 5 Customer Segments to Target Now, Proven to Drive Revenue WISE Academy Presents: Roadshows and Member Travel Beyond the Bottle: What Really Drives Wine Club Retention Start to Finish: Crafting the Ideal Wine Club Texting Strategy AI Panel Register here.

Join InnoVint and your fellow winery peers for good food, great company, and a timely conversation about how top wineries are solving real-world challenges with modern tools. Whether you’re curious about what InnoVint does or you're a current customer, this is your chance to get insight into our latest features, insider tips, and to meet the team behind the tools. 📍 Location: Wiens Cellars, 35055 Via del Ponte Rd, Temecula, CA 92592 📅 Date: Wednesday, June 11th 🕛 Time: 12:00–2:00 PM 🍷 Who Should Attend: Winemakers, winery owners, production leads, finance managers, and front-of-house staff Spots are limited. RSVP today to secure your seat (and free lunch!) -> RSVP Here!

Join InnoVint and your fellow winery peers for good food, great company, and a timely conversation about how top wineries are solving real-world challenges with modern tools. Whether you’re curious about what InnoVint does or you're a current customer, this is your chance to get insight into our latest features, insider tips, and to meet the team behind the tools. 📍 Location: Inglenook Winery, 1991 St Helena Hwy, Rutherford, CA 94573 📅 Date: Thursday, June 5th 🕛 Time: 12:00–2:00 PM 🍷 Who Should Attend: Winemakers, winery owners, production leads, finance managers, and front-of-house staff Spots are limited. RSVP today to secure your seat (and free lunch!) -> RSVP Here!

Overdependence on Tasting Room traffic as the sole driver to grow our DTC business has become problematic for all wine regions. Between fires, the pandemic, changing travel patterns many wineries have focused new efforts on building DTC customer bases from programs that they can actually control – DTC road show events. WHAT What do we mean by road show events? Traditional Winemaker Dinners – This is not new. Wineries have been partnering with a local on-premise account for decades. Now, however, restaurants are looking to fill empty tables and may offer better options than ever before. Wine Club Events – Also not new, but picking up a lot of momentum, especially since COVID. A great way to engage Current and Alumni Members, especially those who mention they don’t get to take advantage of their benefits. Private Tastings – In a customer’s home or country club. They invite the Guests, often their very well qualified friends and associates. Afterall, b