From hospitality-driven visitation to loyalty and strategic partnerships, the Wine Sales Symposium explores where revenue growth is coming from now The path to winery growth looks different than it did even a few years ago. Today’s most successful wineries are not relying on a single channel or a single tactic. Instead, they are building growth through a combination of stronger customer experiences, deeper retention strategies, and brand partnerships that extend reach beyond traditional wine audiences. At this year’s Wine Sales Symposium, several sessions will explore how these shifts are reshaping sales and marketing strategies across the industry. One of the most important changes is happening in hospitality and visitation. Consumers—especially Millennials and Gen Z—are increasingly choosing experiences that feel personal, memorable, and aligned with their identity. For wineries, that means visitation is no longer simply about tasting wine; it’s about de

Join winery leaders and industry experts to explore the strategies shaping the future of wine sales. The wine industry is entering a period of significant change. Consumer behavior is shifting, visitation patterns are evolving, and the traditional paths to market are being redefined. To succeed in this environment, wineries must rethink how they attract customers, build lasting relationships, and grow their brands. The Wine Sales Symposium, taking place on Wednesday, May 13, brings together winery leaders and industry experts for a full day focused on the strategies shaping wine sales today and in the years ahead. This year’s program explores critical topics that will cover: • Hospitality Innovation: Reimagining tasting room experiences to attract Millennials and Gen Z through values-driven programming, experiential design, and strategic partnerships • Wine Club and Customer Retention: Data-driven approaches to reducing churn, building membership value,

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Free membership site to foster community and nurture industry collaboration Winemakers and wine industry professionals can now save time, money and eliminate frustrations with the launch of The Punchdown, an online community designed to foster collaboration and professional growth within the wine industry. The free community website and mobile app have been customized by leading wine technology software developers to make life easier and work more productive, by empowering wine teams and other industry professionals to: Convene Socialize Network Share resources, and Collaborate “Like many, I was first drawn to the wine industry by how passionate, helpful, and supportive everyone is. Winemakers are always encouraging and helping each other. But during the pandemic and fires we realized how isolated we are. There was no great place online where the community could gather. The idea that ultimately led to The Punchdown is that we wanted to create an online community that would natura