Last year saw a rocky start to the import wine business. Thanks to the Boeing vs. European-subsidized Airbus battle, enormous tariffs on European wine were all but imminent. Once defeated (thanks to intense lobbying efforts), restaurants around the country began to shut down and on-premise sales came to a halt. In 2020, importers couldn’t catch a break. Still, as restaurant sales rebound and portfolios are adjusted, those in the wine import business always have challenges as they work two sides of the import coin—suppliers and distributors. Processing billbacks on the distributor side and managing commissions on the supplier side, all while trying to promote and price products with adequate margin in the market, is a feat. In addition, many importers realize lost profits and are forced to provide slow customer service as they just try to reconcile everything from inefficient and error-prone disparate systems, spreadsheets, and deal tracking practices. But it isn’t all