5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku

Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated systems isn't just inefficient—it's unsustainable. The reality? Many wine club managers are still losing sleep (literally) over club processing. They're spending hours—sometimes days—navigating clunky systems that should have made their jobs easier. Instead of focusing on member engagement, personalization, and loyalty building, they’re stuck in a loop of manual tasks, system errors, and reactive troubleshooting. It doesn’t have to be this way. Let’s talk about why modern tech should support your wine club manager’s time—not steal it—and how Corksy is leading that change. The Burden of Traditional Club Processing We&rsquo

With the peak season of OND right around the corner, now is a great time to assess your sales team's skills before the final push of the selling year.  Of course, if your sales strategy isn’t already in place by Labor Day, your OND will likely fall short of your goals. But it’s not too late to take an assessment! The need to do more with less has never been more essential, and the waning days of summer provide an opportunity to assess your sales team’s skills.  Most adult beverage companies devote significant time and effort to ensuring the sales team’s product knowledge is as sharp as possible. But many stop there. They devote little, if any, of their training budgets to “technology for sales.” With this in mind, we would like to provide you with a list of the five tech skills every sales professional should have.  1) Sales pipeline management In the modern selling era, there are two primary pathways salespeople take. T

Distillery Sales Team (image created by DALL-E)  2024 is shaping up to be one of the most challenging years yet for wine and spirits brands, especially in the US, not just because of the unprecedented level of competition but also because of the changing landscape in which new sales revenue can be generated. This article will describe the four most significant challenges wine and spirits brands will face in the upcoming year and, more importantly, what to DO about them. 1) Navigating the "modern" 3-tier landscape Let’s cut right to the chase: the theme for 2024 is “Help your distributors help you!” The days of distributors (small, medium, or large) being able to do all the things you’d like them to do are long gone, and the reason is simple. There are way too many brands to satisfy! Smart wine and spirits producers recognize that the burden of building new sales and distribution has shifted from the distributor to the supplier. This, in turn, h

The countdown to the biggest shopping weekend is on! Elevate your winery's presence this Black Friday & Cyber Monday with our checklist: 💲 Discounts: Define your discounts for both Black Friday and Cyber Monday. Are you using the same promotions or offering different deals each day? 🖼 Creative Assets: Finalize your marketing materials. Eye-catching visuals and subject lines are key to grabbing attention, especially on this retail holiday.  🌐 Website Prep: Ensure your website is a seamless shopping experience. Highlight Black Friday and Cyber Monday deals prominently with banners, popups, and dedicated landing pages. Optimize for mobile users and streamline the checkout process. 🌟 VIP Early Access: Reward your most loyal customers and wine club members with exclusive early access. Build excitement and make them feel appreciated! 📬 Email Scheduling: Plan your email campaigns strategically. Send email reminders leading up to Black Friday and Cyber Monday. Include

Blossoming in North America’s scenic landscape, winery businesses face a unique challenge: how to effectively market themselves without breaking the bank. Here are three marketing tips that can help you breathe some life into your wine brand, while on a budget:  Tip #1: Strategic Social Media Focus your efforts on a relevant social media platform and be consistent. Interact meaningfully with your audience, responding to comments and messages promptly. Amplify your reach with strategic use of hashtags, and utilize free scheduling tools to maintain a steady online presence.  Tip #2: Collaboration for Elevation  Forge collaborations with local eateries, influencers, and complementary businesses. Cross-promote each other's offerings, exposing your wine brand to new audiences. A collaborative Grape Stomping event hosted by Taste of Abby and Tourism Abbotsford at Singletree Winery Tip #3: Showcase User Reviews  Transform happy customers into your

Our July spotlight focuses on David, Propane Supervisor, for the industrial gas business in the East Zone. David joined MATHESON in 2014 as an Industrial Truck Driver in Martins Ferry, Ohio.  In this role he transported cylinders to our customers throughout the Ohio region.   David’s hard work, dedication and customer-oriented focus have helped him work his way up through MATHESON, and in 2020 he was promoted to his current role as Propane Supervisor.    Do your best and your best will do. DAVIDIn David’s department teamwork is key, “We have a lot of employees at the Martins Ferry location that have been with MATHESON for a long time.  We work well together and are always there for each other to help out.  Driving propane can be very demanding especially in the winter months when residents need the fuel to heat their homes.  We take our job very seriously and we work hard to make sure we are supporting our customers.” David&rs