myWineClubApp™ - Agency Partner Plan Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel Something unusual is happening in wine marketing. While much of the industry continues to wrestle with declining response rates, unreliable email deliverability, and growing SMS fatigue, a new pattern is emerging behind the scenes: wine marketing agencies are beginning to secure strategic positions around an entirely new DTC communication channel. The channel is myWineClubApp™ — a patent-pending, preference-based messaging platform designed specifically for modern wine clubs. Why myWineClubApp? Originally developed as a direct solution for wineries struggling with fragmented customer communications, myWineClubApp has quickly drawn attention from agencies who recognize a larger opportunity: helping their winery clients establish a persistent, brand-owned presence on consumers’ phones while reducing dependence on traditional channels. Unlike conven

Stop by TCW Equipment at booth D3 to discover complete crush pad solutions that solve the stuff that keeps winemakers up at night. Whether you’re building your first setup or upgrading an existing one, we’ll show you how our industry-leading equipment works together seamlessly. At D3, you’ll see the full lineup in action: the Ragazzini MS2 peristaltic pump—from the absolute pioneer in gentle pumping technology—alongside our SQN20 workhorse pumps for reliable, damage-free fluid handling. We’ll walk you through the Sraml Press for premium results at real-world pricing, the Mori Destemmer/Deselector and Elevator for streamlined workflows, plus the TCW/Ragazzini Doser and Foil Spinner handling the finishing touches. Sraml VP26 Pneumatic Membrane Press  We’re not just equipment displays. Our website is part of your solution—24/7 access to technical resources and uber-quick ordering whenever you need it. Late night equipment emergency? 4 A

It’s not about you; it’s about them. It’s happening. We can’t stop it. Dry January—a month-long challenge to reset drinking habits—has become a global trend. Initiated as a time for people to reflect on their relationship with alcohol, create healthier routines, and begin the year with mindfulness at the forefront, it can be a challenging time in an industry relying on consumption, with many consumers stepping back from wine and spirits entirely. But here’s the thing—Dry January doesn’t have to be a buzzkill. In fact, it’s a golden opportunity to connect with your audience in new, fresh, and meaningful ways While the idea of a booze-free month sounds noble, reality often paints a different picture. According to CivicScience, about 41% of adults in the U.S. planned to participate in Dry January in 2023. The reality is 16% managed to do so all month. For wineries, this isn’t bad news—it’s a window of opportu

Lange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, build and enrich the soil and improve watersheds through shifting farming practices, restoration, and conservation. They are accomplishing this through grazing livestock, establishing permeant ground cover, reducing tillage, improving native habitat, and reducing reliance on herbicides, insecticides, and fungicides. LISTEN IN Resources:         REGISTER | June 12, 2024 : Regenerative Agriculture in a Production Vineyard 2.0 Tailgate 121: Regenerative Agriculture (Rebroadcast) BIFS Field Day Cover Cropping and Livestock Grazing for Regenerative Agriculture Blue Point Conservation Science California Department of Farming and Agriculture Center for Land Based Learning Commun

Decades of Dedication: A Special Tribute to Vineyard Team Members Vineyard Team, a trailblazer in sustainable viticulture, was founded on the principle of fostering sustainable stewardship. For the last 30 years, the organization has stood as a beacon for innovation, education, and community in the wine industry. As they celebrate this milestone, Vineyard Team takes immense pride in recognizing some of its longest-standing members and supporters, whose dedication and passion have been pivotal to the organization’s success. Their contributions shape the landscape of sustainable winegrowing and ensure the legacy of Vineyard Team for future generations. Steve McIntyre, one of California’s most knowledgeable viticulturists and founding member of Vineyard Team, reflects on the significance of the organization: "We felt it was really important within the wine and grape industry to not only be science-based, but also able to change and adapt to information as it was dis

221: Future Proof Your Wine Business |with Omnichannel Communication While the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are most valuable to your business by defining your core audience. Then find out what they watch, what they read, and where they recreate. Use these insights to harness the technology that your customers use whether it’s snail mail or TikTok. David reminds us that there is no shame in not being comfortable with technology but there is no excuse to not work with a technology native who does understand the platforms that best reach your audience. LISTEN IN Resources:         82: Getting to Know Your Wine Customer 85: It‘s Time for New Wine Sales Strategies 98: Selling Wine in Non-Traditional Channels

Adding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms.  Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retention, and drought mitigation.  The team explains three different ways to make biochar and why they have chosen to use the slow pyrolysis method to ultimately produce biochar for different soil types. LISTEN IN Resources: REGISTER: February 16, 2024 Biochar in the Vineyard 56: Conservation Burning and Biochar 106: What? Bury Charcoal in the Vineyard? 167: Use Biochar to Combat Climate Change Burn: Igniting a New Carbon Drawdown Economy to End the Climate Crisis Carbon Removal FAQ Monterey Pacific Inc. New Science Says Biochar is Very Permanent Regeneration Regeneration: Ending the Climate Crisis in One Generation Sitos Group Sitos Group Biochar Page Sitos Group Blog Sitos Group Social

211: Vineyard Nutrient Management Across the United States When it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Founder of Virtual Viticulture Academy shares a big-picture approach for nutrient management that is practical for any grower. He covers: Why it is important to test tissue both at bloom and veraison How to take tissue samples When macro and micronutrient additions are most essential If you are a long-time Member of our organization then you probably remember Fritz from his days with Vineyard Team in 2013 and 2014. We are thrilled to have Fritz back on air with us for the third time. Plus, I recently had the pleasure of being a guest on his podcast, Vineyard Underground. Search for episode 034: Why Sustainability Certification Programs for

Atascadero, CA: Vineyard Team announces their 2024 events, including 6 in-person Tailgate meetings and the Sustainable Ag Expo. Tailgate meetings are in-person educational events (field demonstrations and discussions) where attendees visit a property and hear from experts and growers on a given topic. Topics range from irrigation and pest management, to soil health, and safety training. Growers have the opportunity to join the conversation and talk directly with presenters to learn how to adopt sustainable farming practices in their vineyards. Plus, many Tailgates include DPR and CCA continuing education hours. New this year, Vineyard Team and Paso Robles Wine Country Alliance (PRWCA) will be co-hosting a half-day seminar on sustainable energy for the wine industry. At Power Up: Sustainable Energy for the Wine Industry, attendees will hear practical discussions focused on the energy use of vineyard and winery operations, efficiency, cost, and the future. Experts will discuss topi

Italy. The name alone conjures images of undulating grape vineyards traversing and defining its hillsides. Its long history of winemaking has resulted in generations of innovative Italian engineering in machinery and equipment for the wine industry.  This November, the International Trade Fair for Winemaking and Bottling Machinery (SIMEI) will hold its 30th edition in Milan, Italy. This biennial event is the world’s largest exhibition of machinery and equipment for the production, bottling, and packaging of wine and spirits. Featuring the world’s leading manufacturers, it has a 60-year tradition of showcasing state-of-the-art technology in Italian and international engineering.  “It's a great place to go,” says Italian-born Alberto Migliardi, CEO of APS Packaging. ”First, because it is in Italy. Second, because so many of the most innovative companies producing winery equipment are in Italy. You can meet them, see the details of their equip