In today’s competitive DtC wine market, the real driver of growth isn’t just acquiring new customers — it’s keeping them. Retention leads to higher lifetime value, stronger conversion rates and more predictable revenue. But customer loyalty isn’t automatic. From the first tasting room visit to their latest online order, every touchpoint matters. The right mix of personalized experiences, seamless technology and regulatory compliance can mean the difference between one-time buyers and lifelong customers. Join Corksy and Sovos ShipCompliant for an actionable conversation on how wineries can maximize retention strategies that work both front-of-house (POS, e-commerce, marketing, wine clubs) and behind-the-scenes (shipping compliance). We’ll cover: How AI-powered segmentation drives engagement and reorders Ways modern POS tools increase conversion rates and create personalized experiences Making signups and repeat purchases seamless across POS, website a

Great wine brings people to your winery. Great service brings them back. And today, nothing elevates service like a Point-of-Sale (POS) that lets you meet guests anywhere, from the vineyard lawn to a bustling festival. In today’s DTC landscape, the tasting room is no longer the only in-person touchpoint that matters. Wineries are hosting vineyard tours, pouring at festivals, working farmers’ markets, and even running golf-cart service to meet guests where they are. But here’s the problem: too many wineries are stuck with outdated point-of-sale systems that can’t keep up. If your team is tethered to a counter or juggling multiple systems, you’re not just slowing down service—you’re losing sales, missing data, and eroding customer trust. The solution? A mobile POS for wineries that makes every interaction seamless, personal, and connected. Why Flexibility Matters in Winery Service Hospitality is the heartbeat of any winery. Guests expect warm, pe

Corksy Launches Corksy Go POS – Mobile Sales, Anywhere You Pour Handheld, all-in-one device with LTE and Wi-Fi lets wineries sell, sign up members, and personalize service wherever guests are. Irvine, CA — September 9, 2025 — Corksy, the modern DTC platform for wineries, today announced the launch of Corksy Go POS, a handheld, all-in-one point-of-sale system built to help wineries — and other beverage producers — sell anywhere. With LTE (mobile plan required) and Wi-Fi connectivity, Corksy Go gives wineries the freedom to process sales, sign up wine club members, and access guest history wherever they pour — without bulky hardware, extra readers, or being tied to a counter. Go tableside. Go vineyard-side. Go festival-side. From seated tastings to outdoor dinners, from the event lawn to off-site festivals, Corksy Go POS brings wine sales directly to the guest. The device combines Corksy’s POS software, integrated payment processing, wine club t

In today’s competitive DTC wine market, where digital acquisition costs keep climbing and consumer loyalty is harder to earn, retention is the cornerstone of long-term success. Increasing your wine club membership and customer retention by just 5% can lead to a 25% to 95% boost in profitability. But how do you transform first-time visitors into loyal customers—and more importantly, committed wine club members? Let’s explore tailored strategies to keep customers returning to your winery, boosting repeat business, and maximizing their lifetime value (LTV). Distinguishing Returning Customers from Repeat Customers It’s essential to differentiate between returning and repeat customers. A returning customer has visited your tasting room or purchased your wine before and has decided to return for another experience. They might have made two or three purchases. On the other hand, a repeat customer is one who consistently supports your winery, regularly visits your tasti

For a long time, “wine tech” was just a buzzword. Now? It’s the differentiator. At this year’s Wine Sales Symposium, the agenda is stacked with conversations on consumer trends, marketing performance, and DTC growth. But woven through all of it is a bigger shift: wineries are leaning into technology—not as an afterthought, but as a strategic advantage. Let’s break down the areas where smart wineries are seeing the biggest returns—and where Corksy clients are finding real traction. 🧾 POS: More Than Just a Payment Terminal Your point of sale should be more than a transaction tool—it should be the beginning of a long-term relationship. Smart POS systems collect customer data (what they tasted, what they loved, how often they visit), making it easier to personalize future experiences in person and online. At the Corksy booth, we’ll be demoing our modern POS—designed specifically for wineries. Simple for your team, powerful behind

Know Your Customers. Sell More Wine. Your POS should do more than process transactions — it should help you sell. With Commerce7, every tasting room interaction becomes a personalized experience that drives higher sales. Wineries using personalized online shopping pages on Commerce7 see nearly 6x more conversions than those with generic pages. Now, you can bring that same power to your tasting room with POS Customer Insights, built directly into the Commerce7 Point-of-Sale. With one tap, your team will know exactly who they’re talking to, what they love, and what to recommend next, so you can sell more, faster. Book a Demo 🍷 Know Their Go-To Wines See the top wines a customer buys, so your team can confidently suggest their next favorite bottle without the guesswork. 🏅 Recognize Your VIPs Instantly identify club members and top buyers, along with their membership level and lifetime value, so you can offer exclusive perks and build stronger relationships. 📆 Track

For 18 years, you've known us for compliance - now discover how we've evolved into the industry's most comprehensive direct sales platform. Our team is ready to show you how we can streamline your entire operation, from point-of-sale to multi-state compliance. At booth 632, we'll be showcasing our Vinoshipper POS software and hardware - a complete solution that integrates seamlessly across all sales channels. If you're looking for a single platform to manage all your direct sales channels, we'll be happy to show you how our POS system can work for your business. We're also excited to share our new Compliance Management Services (CMS), providing a third option in compliance solutions, joining ShipCompliant and Avalara. If you're currently managing compliance in-house or using a service that isn't meeting your needs, come learn how our expertise can make a difference. We understand that changing systems or choosing a new sales platform can feel daunti

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a place people want to come back to. This guide dives into fresh ideas to help your winery stand out, turning it into a destination where visitors feel welcome, excited, and connected to what you offer. Create Unique, Social Experiences In today’s market, wineries that stand out provide more than just a tasting—they create memorable, shareable experiences that make guests want to stay longer and come back. Enhancing the Atmosphere with Music: Music adds energy and can make an ordinary tasting feel like an event. Hosting live music, whether it’s a local band or acoustic performer, brings people together and keeps them engaged. Many wineries schedule music on weekends to attr

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

Effortlessly communicate essential reminders or important information at the perfect time in the tasting room with Smart POS Notices ✨. Nudge your staff to collect email addresses of first-time customers, encourage them to upsell your club when a customer has a high lifetime value, remind them to invite customers to an upcoming event, and more — right in the cart, so they can’t miss it! The best part? This can all be done automatically! Set it up once, and the notice will always display during the date range you select when the required conditions are met. Click below to discover how to implement Smart POS Notices and take your staff communications to the next level. Discover Smart POS Notices