Listen now: Ciatti's Glenn Proctor speaks to Liquid Assets Glenn Proctor, partner at the Ciatti Company, was a guest on Rabobank’s latest Liquid Assets podcast – titled “Will the US wine industry ever recover from the current glut?” – discussing the current and future state of the Californian wine industry with Jeff Bitter of Allied Grape Growers and podcast hosts Stephen Rannekleiv and Bourcard Nesin. Listen Now Glenn set out bulk-wine inventory levels as of the month of March 2026 and the 12 months to March (“it has been extremely high as to where we would usually sit”), delved down into bulk inventory by vintage year (“inventory isn’t going down but some of it is getting older, making it less marketable as you go into the future”), and outlined the tough realities of the current marketplace: “One of the biggest challenges we have: Those who’d be a buyer in a normal market are currently a seller, they’ve got grapes or bulk wine to sell.” With Jeff, Glenn discussed the recently-publi

Knowledge Is Power.  Small business owners spend their days concentrating on their particular specialty, but there’s one thing they have in common: they all have to contend with a host of similar workforce issues. Below, we've provided the top three business resources you should use to tackle common challenges like business planning, securing funding, and navigating day-to-day operations with greater confidence and clarity. Whether you're just getting started or looking to take your business to the next level, these tools can help you build a strong foundation and make informed decisions every step of the way. _________________________________________________________________ The Small Business Administration (SBA) The SBA offers a plethora of advice about planning, launching, managing, and growing a small business. They offer a useful guide to writing your business plan. The SBA’s Create Your Business Plan section of its website is an excellent place to s

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Carl GiavantiDoes media coverage really help sell wine?  That’s the question the roundtable of top wine journalists and PR experts will set out to answer in Mastering Modern Media: How to Secure & Leverage Media Coverage That Drives Sales, one of the first sessions at the May 14th Wine Sales Symposium in Santa Rosa, CA. Moderator Carl Giavanti, a winery publicist and author of Wine Industry Advisor’s interview series, Turning the Tables, will lead the panel discussion by asking six questions about the benefits and pitfalls of media coverage.   What role does media coverage play in helping drive awareness and, ultimately, sales? “It’s always been about storytelling,” says Giavanti, “and even more so today when there’s so much competition, variety and options for adult beverages. Y

Listen now: Ciatti's Glenn Proctor speaks to Liquid Assets Glenn Proctor, partner at the Ciatti Company, was a guest on Rabobank’s latest Liquid Assets podcast, discussing the problem of wine oversupply with Jeff Bitter of Allied Grape Growers and podcast hosts Stephen Rannekleiv and Bourcard Nesin. “I’ve been in the business since the late 80s, and it’s definitely the worst I’ve experienced in terms of the imbalance and where the industry feels,” said Proctor. “What we’ve experienced over the last three years is, with the declining sales, we are adjusting inventory around that to try to get back to a balanced situation.” Proctor gave the latest figure in gallons for bulk inventory listed for sale with Ciatti, how it compares with previous years, where the inventory is located and at what pricing, and discusses the wine industry’s situation more broadly. You can listen to all 49 minutes of the Liquid Assets episode absolut

Got 20 minutes? All Expert Talks episodes are now available on YouTube, Spotify, and Apple Podcasts. Tune in for conversations with wine industry experts as we chat about how to run a healthy wine business. Expert Talks is a short from video and podcast series delivering candid, 20-minute conversations with top minds across the industry. Whether you’re in the vineyard, cellar, or office, there’s something here for you. Watch the promo video below, and explore the full series here: InnoVint Expert Talks Hub Here’s a peak at some of our recent episodes: 6 Mistakes Wineries Make when Filing the TTB Report with Ann Reynolds How to Have the Most Error-free Bottling Run with Melissa Hackett Bridging the Gap Between Winemaking and Accounting with Rachel Smith

Paso Robles, CA — Turrentine Brokerage is thrilled to welcome Eddie Urman as our new Central Coast Grape Broker. With deep roots in vineyard management, Eddie brings extensive regional expertise, strategic insights, and a passion for building relationships that strengthen the California wine industry. A native of Paso Robles, Eddie grew up immersed in the Central Coast’s dynamic wine industry. After initially setting out to become a firefighter, he pivoted to vineyard management and joined a small agricultural labor company at 19, where he gained hands-on experience with every aspect of vineyard operations. Over time, Eddie’s role expanded to supervising multiple crews, learning Spanish, and eventually overseeing general operations. This commitment led him to pursue Cal Poly’s Wine and Viticulture program while working full-time, further solidifying his expertise in the field. Eddie’s career accelerated when he joined Vino Farms in 2016 as an Assistan

In a recent podcast with Yara North America, our VP of Sales and Marketing, Guillermo Valenzuela, and Craig Hornung, Director of Technical Services AC-Foods, discuss the vital connection between water management and plant agronomics. Discover how thoughtful irrigation practices and data-driven insights can enhance crop resilience and sustainability. 🎧 Tune into part one of this insightful conversation to learn more about the challenges and solutions shaping modern agriculture. Listen here:  https://www.yara.us/crop-nutrition/podcasts/water-management-critical-for-plant-agronomics-part1/