April 28th, 2026 — For today’s wineries, delivering a great customer experience means more than great wine. It requires timely, personal, and relevant communication at every stage of the relationship. From the tasting room experience to the first purchase, to club shipments and beyond, customers expect to feel known and valued. To meet that expectation, wineries are using more technology than ever before—but the real magic happens when these tools work together. RedChirp and Corksy have announced a new integration that connects Corksy’s modern DTC platform with RedChirp’s texting and automation capabilities. By bringing these systems together, wineries can turn real-time customer data into timely, personalized communication, driving more revenue while delivering a more seamless, high-touch experience. Turning Data Into Action: Instead of toggling between systems or piecing together customer context, winery teams can now work more fluidly, moving from

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns

Ask any employee what makes their job better or worse, and the answer usually comes back to one thing: their supervisor.  The way feedback is delivered, conflict is handled, and communication flows all starts at the supervisory level. The best supervisors know how to have tough conversations without putting people on the defensive. They give feedback that motivates growth rather than just pointing out problems, and they understand that different people need different approaches. They're confident adjusting their style to fit the situation.  Our Supervisors Toolkit workshop on April 8 & 14 is designed to develop exactly these skills through hands-on practice and personalized insights from the DiSC® assessment. There's still time to register, so secure your spot here. What We'll Work On  Day 1 (April 8) helps supervisors discover their natural leadership strengths and develop communication skills that foster real collaboration. They'll learn how t

Seats are going fast for our April Supervisors Toolkit workshop in Santa Rosa. Don't wait to secure your spot. This two-day program gives supervisors the focused time and practical tools they need to lead with confidence, communicate more effectively, and handle workplace challenges with greater skill. What Participants Will Learn Over two days, supervisors will discover their unique leadership identity through a personalized DiSC® assessment, learn essential communication techniques, and develop strategies for navigating conflict and building stronger teams. Event Details Dates: April 8 & 14, 2026 Time: 9:00 am - 4:00 pm each day Location: North Coast Builders Exchange, Santa Rosa, CA Through hands-on learning and interactive exercises, participants gain self-awareness of their leadership strengths, enhance their ability to provide meaningful feedback, and learn to navigate workplace dynamics with greater confidence. Don't miss out. Register today.

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t about branding. It was about structure. Most winery websites aren’t broken, but they aren’t built as decision environments either. Calls to action are unclear, revenue pathways are buried, shipping surprises appear late, and wine club often lives in isolation instead of throughout the buying journey. After auditing winery sites across regions and production sizes, the pattern is consistent: performance is constrained by friction, not effort. Most wineries don’t have a traffic problem. They have a conversion architecture problem. Before increasing ad spend or launching another promotion, run a winery website audit — on your phone. Start at the homepage and move t

March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations.  When those systems operate separately, it creates manual work, missed revenue opportunities, and disjointed customer experiences.  Vinoshipper and RedChirp have announced a new integration designed to bring systems together by connecting Vinoshipper’s e-commerce, POS, club, compliance, and fulfillment platform with RedChirp’s industry-leading text messaging software. The result is a seamless flow of customer, order, club, and shipping data that allows wineries, cideries, meaderies, and other beverage alcohol producers to automate communication, improve customer service, grow customer lists, and drive measurable revenue. From Commerce to Conversation By bridging Vinoshipper’s platforms with RedChirp’s texting and automation tools, producers can now transform everyday transactions into meaningful customer engagement. Key be

Wine club season can overwhelm even the most organized winery teams. Customers expect fast answers, personalized service, and easy ways to manage their memberships — often all at once. In this webinar, WineSpot AI and RedChirp will each demonstrate how AI-powered tools can support modern winery communication workflows — from automating routine customer responses to intelligently selecting the right recipients for text marketing campaigns You’ll see how wineries can: Automatically respond to common customer questions and handle routine support issues across various digital channels Escalate more complex requests — such as shipment issues or membership changes — to human support when needed Help customers manage wine club shipments before release with greater ease Capture high-intent leads and route them directly into RedChirp for follow-up and ongoing communication Use AI-powered insights within RedChirp to better segment audiences and optimize text market

This two-day program gives supervisors the focused time and practical tools they need to lead with confidence, communicate more effectively, and handle workplace challenges with greater skill. What Participants Will Learn Over two days, supervisors will discover their unique leadership identity through a personalized DiSC® assessment, learn essential communication techniques, and develop strategies for navigating conflict and building stronger teams. Event Details Dates: April 8 & 14, 2026 Time: 9:00 am - 4:00 pm each day Location: North Coast Builders Exchange, Santa Rosa, CA Through hands-on learning and interactive exercises, participants gain self-awareness of their leadership strengths, enhance their ability to provide meaningful feedback, and learn to navigate workplace dynamics with greater confidence. Register here.

The best supervisors we've worked with all share a few key traits.  They know how to have tough conversations without making people defensive. They give feedback that actually helps people improve instead of just pointing out problems. They understand that different people need different approaches, and they're comfortable adjusting their style.  Our Supervisors Toolkit workshop on April 8 & 14 focuses on developing exactly these capabilities through hands-on practice and personalized insights from the DiSC® assessment. What We'll Work On Day 1 (April 8) helps supervisors discover their natural leadership strengths and develop communication skills that foster real collaboration. They'll learn how to provide feedback that lands well and how to actively listen in ways that build trust.  Day 2 (April 14) tackles navigating conflict effectively, understanding power dynamics, and adapting leadership approaches to create environments where people do th

At The Personnel Perspective, we know that good leadership determines outcomes. Whether you’re guiding a new manager or strengthening your seasoned leadership team, there often comes a point when good leaders need support to become great ones. So, how can you tell when it’s time to bring in a leadership coach? Here are five telltale signs we often see in our leadership coaching programs in Boise and what you can do next to support your leaders’ growth. 1. Stagnating Potential They care. They’re capable. But instead of driving strategy, they’re bogged down in constant firefighting. If your managers are stuck in reactive mode, it may be time for a reset. Leadership coaching helps managers step into forward-thinking leadership. Through personalized sessions, we guide them to: Clarify their leadership identity Shift from “doing” to leading Navigate complexity with purpose We’ve seen it firsthand: when leaders are equipped with tools