Ever wondered what turns a simple wine bottle into a tactile, timeless piece of art? At Bergin, glass etching isn’t just decoration - it’s storytelling in glass. In our recent article, we explore the art and impact of glass etching for wine bottles - a technique that transforms packaging into a tactile, permanent expression of your brand.  From intricate vineyard illustrations to winemaker signatures and limited-edition art series, etched bottles offer:  Elevated texture and visual depth Distinct shelf presence A keepsake-worthy finish Whether you’re launching a reserve label, a wine club exclusive, or a commemorative vintage, etching creates a lasting impression that customers won’t forget.  READ ON  to see how handcrafted etching can transform your next vintage into a piece of art.  Website: www.berginglass.com Instagram | Facebook | LinkedIn ABOUT BERGIN What began as an artisanal etching and painting studio in

Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person. From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together. Stop by booth #807 to experience our packaging solutions up close, including: • Screen printing & etching techniques that add depth and distinction • Design-driven innovation built to support your brand story • Live painting on bottles, happening on the show floor - art in motion you won’t want to miss! If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand. See

If you love the look of a classic paper wine label — soft, tactile, warm in your hands — but wish bottles could weather shipping, moisture, ice, and handling without cracking, smudging, or peeling, you’ll want to see how that “paper look” is being reimagined. At Bergin Screen Printing and Etching we’ve found a way. B screen printing directly onto glass, we recreate the matte, textured elegance of paper but make it hold up through the journey from cellar to table.  It’s more than just practicality. By layering inks and textures directly on glass, we build design freedom and durability into the bottle. Details stay sharp, colors stay true, and the experience remains craft‑driven and refined. Whether your brand leans traditional or modern, relies on subtlety or seeks shelf‑presence, this approach offers both aesthetic comfort and functional strength.  Imagine wine bottles that feel familiar as old‑world labels but perform like modern

Selecting the right decoration method for your wine bottles shapes how your brand appears on the shelf and in customers’ hands. Both screen printing and etching transform glass into a canvas that communicates your winery’s story, yet each technique delivers distinct visual results, durability characteristics, and production requirements. Understanding these differences helps you match method to purpose, whether you’re bringing an approachable everyday wine to market or marking a milestone with a one-of-a-kind bottling. In our recent article, we break down the key differences between screen printing and etching to help you choose the decoration style that best fits your brand. What we cover: Appearance and Branding Capabilities – How each technique looks and feels Durability and Surface Longevity – How each decoration method holds up over time Cost and Production Requirements – Scaling vs. artisan approaches Brand positioning – Match

Sustainability isn’t just influencing how wine is made. It’s transforming how it’s packaged, shipped, and shared. From lighter bottles to foil-free designs, eco-conscious packaging has become more than an environmental choice - it’s a smart business strategy. Discover how wineries are transforming their packaging practices to meet new consumer expectations and regulatory realities, and how Bergin is helping them do it. In this article, you’ll learn: What’s driving the shift: Why sustainability has become essential for California wineries and how regulations, supply chain challenges, and consumer values are reshaping the industry. The new wine buyer mindset: How Millennial and Gen Z consumers are influencing packaging trends - and why they’re willing to pay more for eco-friendly bottles. Trends redefining the bottle: From lightweight recycled glass to minimalist label design and foil-free branding, explore innovations that blend sustainabil

With over a century of printing expertise, MCC is committed to shaping the future with consumer-driven innovations and sustainable packaging solutions. Your product is crafted with care—let your label reflect that. MCC offers a full range of solutions, from concept to commercialization, ensuring exceptional graphic quality and standout design. Elevate your packaging with textured substrates, metallic and specialty inks, foils, embossments, smart labels, and more. Visit us at Booth 307 at WiVi Central Coast, the premier wine and viticulture symposium and tradeshow in Central California. Discover how MCC can help your label stand out!

When working with a complicated design, our goal at BERGIN is to make it production friendly while not sacrificing the client’s vision. We collaborate on all design details of the labels pushing the envelope with each and every package produced. The owner of McClean Vineyards fell in love with screen printing allowing it to play an integral role in his success. It’s not often screen printing makes it into the storytelling of a wine brand but in this case, it has everything to do with McClean’s story. “Through the process of screen printing and soul searching, McClean discovered a way to merge his love of art and good wine. And once he started his journey, he never looked back.  Every bottle has a story to tell inside and outside. We pour craftsmanship and passion into every bottle,  so that those sharing a bottle can connect in the way that matters most." DESIGN DETAILS Labels Clemence and Simone both feature neck printing treatments. M

ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service. VISIT US: Website: www.BerginGlass.com Instagram | Facebook | LinkedIn GIVE US A CALL:  707-224-0111

We are excited to be a part of the 2022 North Coast Wine Industry Expo held on December 1st at the Sonoma County Fairgrounds! This will be our 10th year attending the trade show and we hope you will join us at booth #450 to talk all things packaging. We are ready to answer all of your screen printing and etching questions.  We craft distinctive packaging solutions that elevate your brand. Specializing in (ACL) screen printing multi-colors with tight registration including bottle neck, shoulder, and 360° design surface decoration, we share our expert advice about many screen printing capabilities that can benefit your product.  We also offer complex engraved and artisan quality hand painted wine label reproductions. Stop by booth #450 and learn how we boost shelf-confidence via screen printing and etching! ABOUT BERGIN Located in the Napa Valley, BERGIN provides complex direct screen printing and artisan-quality etching and painting since 1989. Pioneers in the fiel

“A fresh new identity to appeal to a younger, more informal consumer audience. Screen printed labeling and a screw-top closure imply ease of style and use. The more “green" packaging/ closure is also in-line with the wines’ Certified California Sustainable status. J. Lohr Monterey Roots tier’s new packaging has been extremely successful, both in terms of sales & publicity in various wine and trade publications.”  – J. Lohr Vineyards and Wines, Wine Business Monthly 2022 PACK Design Awards Runner Up & People’s Choice Winner in the Package Redesign Category We are beyond excited to see this screen printed package get the recognition it deserves! Congratulations to J. Lohr Vineyards & Wines and our talented team at BERGIN who worked so passionately on bringing this vision to life. ABOUT BERGIN What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable o