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Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY  Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas can sometimes hit the proverbial brick wall of regulatory restrictions. All is not lost, however, and there is still room for creativity provided suppliers work within the parameters of alcohol beverage regulations. To start, below are some common pitfalls that suppliers should avoid when marketing their alcoholic beverages in California and elsewhere. Retailer Partnerships Suppliers should closely examine any new marketing programs that involve or mention licensed alcohol beverage retailers. Partnerships with, or sponsorships of, retailers are in most cases going to run afoul of the tied-house laws in California, and in most other states, which prohibit suppliers from giving (directly
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Perfect Processing with This PNL Sorting Table
"Steel" of the Week P&L Specialties Berry Sorting Table Includes 18″ Air Knife  DETAILS: Voltage: 230 V / 3 PH Date Made: 2014 18′ L sorting belt with 24″ sorting lane assembly Location: Napa, CA Click Here for More Information Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com
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"Steel" of the Week: A Special Sorting Table
P&L Specialties Incline Post-Destemmer Sorting Table Sort Smart.  DETAILS: Model: 2412-IBST Voltage: 480 V / 3 Phase Year: 2014 Condition: Good Location: St. Helena, CA Click here for more information. Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com
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"Steel" of the Week: P&L Specialties Bin Dumper
Ready to Ship from Willamette Valley  Details: Date Made: 2005 Voltage: 480V / 3 phase Condition: Good Location: Newberg, OR Priced to Sell!! Call 707-573-3154 or email today! sales@revolutionequipmentsales.com
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"Steel" of the Week: P&L Specialties Incline Conveyor
This Beauty is Ready to Work for You! Details: Model: PL-CIB 1812 S/N: 207196 Voltage: 480v / 3 phase Click for more information. Priced to Sell. Call 707-573-3154 or email today!  sales@revolutionequipmentsales.com  
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Over a Century of Excellence: MCC’s Premium Label Solutions
Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. You’ve worked hard to get your product in the bottle. Let our wide range of solutions and innovations ensure the label helps it shine. MCC offers value-added services—from concept to commercialization—to ensure the highest-quality graphic reproduction. Set your label apart with textured substrates, metallic and specialty inks, foils, embossments, smart labels, and more. Multi-Color Corporation Unified Symposium Booth: 925 Multi-Color Corporation (MCC), established in 1916, is the global leader in prime label solutions, with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. Based in Chicago, MCC serves national and international brand owners acr
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Let Your Wine Shine: MCC Ensures Your Label Stands Out
Backed by over a century of printing experience, MCC is focused on the future by developing consumer-driven innovations and sustainable packaging solutions. You’ve worked hard to get your product in the bottle. Let our wide range of solutions and innovations ensure the label helps it shine. MCC offers value-added services—from concept to commercialization—to ensure the highest-quality graphic reproduction. Set your label apart with textured substrates, metallic and specialty inks, foils, embossments, smart labels, and more. Multi-Color Corporation WIN Expo Booth: 127 Multi-Color Corporation (MCC), established in 1916, is the global leader in prime label solutions, with approximately $3 billion in annual revenue supporting a number of the world’s most prominent brands across end-categories including food and beverages, home and personal care, wine and spirits, and other specialties. Based in Chicago, MCC serves national and international brand owners across its g
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Fedrigoni has entered into an agreement to acquire a majority stake in POLI-TAPE Group, internationally recognized for the production of high-quality materials for graphic applications, including textile, signage, digital printing and specialties. Thanks to the deal we’ll now broaden and diversify our group’s range of self-adhesive materials for visual communication and augment our production capabilities and unique expertise in polyurethane. POLI-TAPE’s textile graphics business includes an assortment of heat-transfer vinyls for the embellishment of textiles and other substrates; in the sign and digital segment, the portfolio presents a wide range of graphic films used both for indoor and outdoor advertising, and for architectural design. The offer is further enriched by application tapes, where POLI-TAPE is among the reference market players, and self-adhesive specialties. Read the full press release here.
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ECONOFIEDS - cheap ONLINE Equipment Classifieds
We are happy to announce  ECONOFIEDS.com has a very affordable online equipment classifieds listing portal on the site. For as low as $25 you can list equipment for 2 months. For a bit extra your equipment can go into the Printed Mailers we send to over 3100 wineries. Check out Econofieds.com to view listings and post your own!
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Mavrik North America Partners with P&L Specialties to Expand Wine Filtration Equipment Offerings
[Santa Rosa, CA    March 13, 2024] – P&L Specialties and Mavrik North America are pleased to announce a strategic agreement that enables P&L to fabricate and service Mavrik's widely praised specialty filtration technologies. This partnership will empower P&L Specialties to manufacture and train on Mavrik North America's distinctive designs for wine filtration equipment. This collaboration marks a significant milestone for both companies, combining Mavrik North America's innovative technology with P&L Specialties' proven expertise in manufacturing and servicing high-quality equipment. The agreement allows P&L Specialties exclusive rights to produce, distribute and maintain Mavrik North America's specialized wine filtration equipment, ensuring broader access and enhanced service capabilities for customers. Mavrik NA Reverse Osmosis and Ultrafiltration Systems are a crucial element of production as they ensure the stability and quali
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