Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage brands that invest in purpose-built gifting tools like Zest typically see significant gift sale growth in their very first holiday season. And those that scale over multiple years are seeing 30–75% year-over-year growth through channels like concierge gifting and self-service corporate gifting. Clif Family Winery is one brand that made the shift (and hasn't looked back). "Gifting orders were pretty much always high-touch and handled over the course of several calls and emails. Now, we can sell gifts while we sleep, which we see happen all the time!"  — Katie Taylor, Gifting & Subscriptions Sales Manager, Clif Family Winery Curious why wine keeps sh