Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, and “I want to drink less but still drink well” is becoming the new normal. That combo is tough on the old playbook. But it’s also a huge opening for brands that are willing to pivot with intention (not panic). At BevZero, we see this moment as a reset: a chance to meet people where they are now—and build a portfolio that survives the slump and comes out stronger on the other side with non-alcoholic products. What’s Driving the Slump A few things are happening at once: Wellness is influencing purchase decisions more than ever. People aren’t necessarily “anti-wine”, they’re just more mindful about alcohol consumption. Curiosity has matured into expectation. Today’s no/low-alc shopper isn’t experimenting anymore, they ex

Jerome Eckert-Nathan, President and CEO of BevZero, discusses how dealcoholization has evolved from a last-resort solution into a precision-driven technology producing premium results. Today’s advanced dealcoholization technology, including next-generation vacuum distillation systems like ClearAlc, help producers create high-quality non-alcoholic and low-alcohol wines while preserving aroma, structure, and overall wine integrity. As the global NoLo wine market continues to grow, quality begins with the base wine — and innovation continues to elevate the category year after year.

Winesecrets provides precision wine adjustment and remediation services that help winemakers protect quality, meet market targets, and reduce risk. Our offerings include alcohol adjustment and dealcoholization, selective taint remediation (smoke, Brett, green character), and Test Track bench trials—allowing producers to taste outcomes before committing to treatment. Science-driven. Flavor-first. Decision-ready. Learn more at Winesecrets.com

Domestic Headquarters for Research and Development to be based in Sonoma County, California Rack & Riddle and Solos have announced an exclusive partnership that will revolutionize the production of no and low alcohol still and sparkling wines. The team will be the first in the United States to offer Solos’ patented Aroma Recovery System used in Europe to provide superior flavor and mouthfeel to low and no alcohol wines. Rack & Riddle’s facilities in Healdsburg, Alexander Valley, Geyserville and Lodi will serve as the national headquarters for service, research and development for both companies. Test and small lot production is expected to begin later this year with full commercial scale operations commencing in 2025. No alcohol, low alcohol and sparkling wine is exploding in popularity. One out of every seven bottles of wine sold now in the U.S. are sparkling wines. The sparkling category has grown two and one-half times over the past 15 years at a retail price pr