Perhaps you’ve seen the hype around ‘full-cycle’ promotions management and you’re wondering— what exactly does that mean? From managing depletion allowances and processing billbacks to steering distributor sales incentives for success, three-tier wineries and importers must focus beyond pricing alone to stay profitable, efficient, and competitive. That’s because pricing is only one piece of the trade spend and promotions cycle. Traditionally, wineries had to rely only on third-party depletion data for chargeback invoice reconciliation. The problem is that only covers 70% of the pricing visibility you need. What about the actual data from invoices? How do you get insight into the entire range of promotions such as BTG spend, free goods, incentives, and samples? How do you integrate all that data with your financial management or ERP solution and leverage it for accurate analytics and promotions planning? Enter full-cycle margin management, the latest