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October 30, 2025

Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a completely different location than your Cabernet Sauvignon vineyard. They want to grasp the unique ways that hills, valleys, and ocean proximity create the perfect conditions for each of your wines. Your tasting room team members can explain these reasons but without a visual aid guests struggle to truly envision and understand the multiple factors that differentiate each of your wines. The Missing Visual Link When your visitor has trouble picturing the reasons why location matters for your wines – especially out-of-town visitors - a custom-designed and branded map of your vineyards provides the visual connection they're missing. Your map becomes a powerful educational tool that works 24/7 – showcasing your vineyards in the various AVAs or highlighting blocks on your Estate
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We're making it easier than ever for winery associations, informal groups of wineries and winery partners to collaborate on a sophisticated marketing tool that works 24/7 for years to come! Our Harvest Special offers the best value we've ever provided so maximize your marketing budget with a collaborative HipMap! What You Get With Our Harvest Special ✓ 10% discount - Custom HipMap is normally $1,999, now $1,799. ✓ Unlimited app uses for the entire first year (normally $100 to $1,000 extra). ✓ Flexible timeline – purchase before October 1st but start designing when you're ready. When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges. See It In Action Want to see exactly what your $90 investment creates? Watch this 3.5-minute video as HipMaps Founder Rachel LeRoy shares examples of HipMaps designs and demonstrates the features of HipMaps interactive app that the younger generations especially lov
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Picture this: 20 wineries each contribute $100 and collectively receive a sophisticated marketing tool that works 24/7 for years to come, referring business to each other, marketing their area, and creating memorable experiences for visitors. With HipMaps' Harvest Special it's even easier for groups of winery partners like yours to maximize your marketing budget with a collaborative HipMap! The Math That Makes Sense With HipMaps' Harvest Special*, your group receives a 10% discount on a custom HipMap, bringing the normal $1,999 price down to $1,799. AND you receive unlimited HipMaps app uses for the first year! When shared among 20 participating wineries, that breaks down to just $90 per winery in year one with no additional charges. After the first year, HipMaps app hosting ranges from $100 to $1,000 annually depending on usage, meaning each of your 20 wineries would contribute between $5 and $50 per year for ongoing hosting – still less than most wineries spend on a
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The wine industry is made stronger with collaboration, and we love seeing how winery associations – both formal and informal - support each other to create wins for everyone. From a collection of Oregon's Yamhill-Carlton AVA members referring business to each other to Sonoma Valley’s family-owned Little Vineyards sending tasters deeper into their community, we're designing custom HipMaps that showcase how winery partnerships can elevate the entire visitor experience. A True Community Effort When groups of wineries use HipMaps to refer business to each other, each participating winery displays their custom branded and styled HipMap prominently in their tasting room, making it very easy for guests to discover other wineries to visit. Visitors simply scan the QR code on the map, download our user-friendly app, and enter an access code specific to that map. Then… Our Interactive App Makes This Map Experience Special When guests open the HipMaps app they see their
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Connect with HipMaps at the Wine Sales Symposium in Santa Rosa on May 14, 2025. Learn about our two innovative mapping solutions specifically designed for wineries seeking to enhance visitor engagement and brand storytelling. First, custom-designed vineyard maps transform standard tastings into educational, immersive journeys by showcasing unique terroir, AVAs, and wine narratives - elevating brands rather than simply mapping them. Second, HipMaps, including our interactive app, showcases the best of your region - partner with local wineries and businesses and offer personalized recommendations. Blend your hospitality with our tech to create unforgettable experiences! These custom-styled visualizations elevate tasting rooms, marketing materials, AVA associations, and collaborative winery partnerships with sophisticated, branded experiences for guests. Wine Sales Symposium attendees who visit the HipMaps booth will learn how these award-winning mapping solutions boost engagement and sal
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Selected from more than 350 submissions across five criteria groups, HipMaps has been named a 2024 Skift IDEA Award Finalist in the Creative Design category. As the smallest organization among the six finalists, HipMaps joins the ranks of prestigious names such as New York City Tourism + Conventions, Las Vegas Convention and Visitors Authority, and Hyatt Hotels Corporation. “HipMaps' recognition is a win for all small businesses” said Rachel LeRoy, founder and CEO of HipMaps. “Yes, our companies may be much smaller but we can stand shoulder to shoulder with industry giants.” Now in its sixth year, the Skift IDEA Awards celebrate excellence in design, creativity, and innovation within the travel industry. “The sixth edition of Skift IDEA Awards has been our biggest to date, and solidifies its standing as the travel industry’s most coveted achievement for excellence in design, creativity and innovation” the organization stated. Finalist
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