HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c

Is your AVA Association, Winery Association, or group of winery partners looking for an affordable way to refer customers to one another? HipMaps offers a solution that engages visitors of all generations: a custom, personalized map of your group’s members that can both be printed and used in the HipMaps interactive app. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each winery on your map (“Specializing in Rhone varietals, they have a lovely view from their tasting room”), link directly to websites, and get directions. Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. A HipMap is the perfect tool for promoting awareness of the wineries

Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each place that you highlight, link to directly websites, and get directions. Personalized Maps Tailored To Your Needs Every HipMap starts as a blank slate and is versatile to meet your goals. Your unique HipMap includes locations and highlights YOU choose, exactly what you would like to say about each location, and is designed in your style and branding. No two HipMaps are the same!   Because of HipMaps’ versatility, they are great for winery associations, AVA associations, informal groups (e.g. boutique wineries in a particular area), wineries wi

Increase customer engagement and improve your wine association’s marketing efforts with a custom branded map utilizing HipMaps’ interactive app! We make it easy to stylishly refer business to fellow wine association members, or to partners in any group of wineries, with a unique map showcasing the wineries you select, designed in your style and branding. The interactive HipMaps app is a hit with the younger generations especially as customers see their location right on your bespoke map, read your comments about each winery, link to websites and get directions. HipMaps are also printable, making it a breeze for everyone to print the HipMap and display it in the tasting room, easily referring customers to the next great spot. Watch the video to learn more from HipMaps Founder Rachel LeRoy, check out HipMaps.com, and from the HipMaps winery maps page set up a time to chat with Rachel!