Every member of your club is not exactly the same. So why are you treating them that way? The typical winery sends identical emails to every member of their club, from the first-time joiner who discovered you last weekend to the loyal patron who's been with you for a decade. The result? Generic messaging that resonates with no one. Segmentation, the practice of dividing your audience into meaningful groups based on shared characteristics, isn't just marketing jargon. For wineries, it's the difference between treating members like transaction numbers versus building relationships that keep them enrolled for years. In this guide, we'll explore practical segmentation strategies that don't require a data science degree—just your existing CRM tools and a willingness to see your members as individuals rather than a homogenous list. The Problem with "One Size Fits All Wine Club Communications The allure of the single-list approach is obvious: it's fast, it&#

Multiple cockroach species can be found commercial properties, particularly restaurants, food service outlets in malls, airports and entertainment venues, and food processing plants. The most common species found in commercial properties is the German or American cockroach, but the Turkestan cockroach is making its presence known more around commercial properties. While both German and Turkestan cockroaches are pests capable of causing problems for commercial property owners and managers, their differences in size, appearance, habitat preferences and behavior, make them distinct species with unique characteristics. SIZE AND APPEARANCE German cockroaches are smaller in size, typically ranging from 1/2 to 5/8 inch in length. They are light brown to tan in color, with two dark stripes running lengthwise behind their head. Turkestan cockroaches are larger, with adults reaching up to 1 inch in length. They are darker in color compared to German cockroaches, ranging from brown to black, and

[NAPA, CA] - [April 18th, 2024] - vinSUITE, a leader in Direct-to-Consumer winery software solutions, is proud to announce the addition of PrintRouting to its iPad-based TabletPOS system, available at no additional cost to vinSUITE users. This innovative feature enhances operational efficiency by automating the direction of orders to designated printers based on user-defined Print Groups such as Kitchen, Bar, Pizza Oven, etc., streamlining workflows and improving guest service. "PrintRouting elevates the entire tasting room experience with a sophisticated, yet user-friendly tool," states Jason Curtis, vinSUITE President. "This enhancement enables staff to devote more time to guest interactions, thereby improving overall customer satisfaction." Key Features of PrintRouting Enhanced Service Speed and Accuracy: Automates order routing, reducing manual sorting and potential errors, leading to faster and more accurate service. Customizable Print Groups: Configure an

Quilceda Creek Winery Has Released Its First and Only Duo of White Wines Pledging to Donate 100% of Sales to World Central Kitchen

(April 20, 2022; Snohomish, Wash.)– Quilceda Creek President and Director of Winemaking Paul Golitzin and General Manager Scott Lloyd announced today that 100% of gross sales from the release of […]

Napa, CA (August 26th, 2021) -  vinSUITE, the leader in winery DTC software, is bringing the first complete restaurant & wine point of sale to the wine industry. With table mapping, employee scheduling, kitchen & bar displays, and printers, vinSUITE’s ITWERCS point of sale will change the way wineries approach food service. “Because we work closely with our clients, we saw a big gap in current POS solutions as wineries shift to offer broader foodservice models. By launching ITWERCS, we are supplying the wine industry with a dedicated POS that will help them innovate on the current tasting room model and enhance their increasingly critical customer experience,” says Jason Curtis, president at vinSUITE.  This new point of sale solution will enable wineries to engage with guests through its integration to vinSUITE’s order management platform, including a detailed customer record, club pick-ups, and custom club. Tasting room managers will save tim

New Advanced Restaurant & Winery Point of Sale from vinSUITE Napa, CA (August 26th, 2021) -  vinSUITE, the leader in winery DTC software, is bringing the first complete restaurant & wine point of sale to the wine industry. With table mapping, employee scheduling, kitchen & bar displays, and printers, vinSUITE’s ITWERCS point of sale will change the way wineries approach food service. “Because we work closely with our clients, we saw a big gap in current POS solutions as wineries shift to offer broader foodservice models. By launching ITWERCS, we are supplying the wine industry with a dedicated POS that will help them innovate on the current tasting room model and enhance their increasingly critical customer experience,” says Jason Curtis, president at vinSUITE.  This new point of sale solution will enable wineries to engage with guests through its integration to vinSUITE’s order management platform, including a detailed customer reco

Commercial properties are not immune to many of the pest issues that bug homeowners. Your property is home to your business. So don't let uninvited pests make it their home, where they can annoy your customers, guests, and employees. Flies are a commonly encountered pest in and around commercial properties. This should not come as a shock, considering there are more than 16,000 species of flies in North America. Aside from being a nuisance, flies can spell trouble for commercial properties, especially those properties involved in food processing and service, hospitality, and healthcare. Flies present a significant public health threat because of the harmful bacteria – E. coli and Salmonella – that flies can transmit to food and food preparation, storage, and cooking surfaces. WARM WEATHER IS FLY WEATHER During the warmer spring and summer months, the rate of decomposition increases for the food sources flies like to feed. From fresh produce to garbage, compost, and anim

Since 2016, Sugarloaf Crush has put together a winning combination of stellar production equipment and tailored processes designed to create ultra-premium wines of all varieties. As the winemaking community eagerly anticipates California’s full reopening sometime this summer, Sugarloaf Crush is prepared for client-hosted tastings and event opportunities on property.  “Our expertise lies in small-lot production and custom winemaking. With fermentation tanks in a range of sizes and specialized technology, we are able to customize our practices to fit clients’ specific needs. Onsite barrel storage and bottling capabilities reduce complications for member wineries, while our state-of-the-art tasting room allows for clients to develop direct relationships with their clientele,” explains Ronald Du Preez, Sugarloaf Crush General Manager. “It’s a huge benefit that we’re able to offer TankNet and InnoVint technologies to ensure stellar temperature

Domaine Serene seeks an experienced, driven Kitchen Manager to build relationships and inspire customers on their wine journeys. We are looking to hire the best of the best—a hardworking and dependable team player, eager to learn and excel. The Kitchen Manager is a full-time, benefitted position with highly competitive pay, eligible for our generous incentives and bonuses with opportunity for career advancement. We offer a deep education in Oregon and Burgundian wines, and a rewarding career growth path for top performers. See more details and apply here:https://www.wineindustry.jobs/jobs/54256370-clubhouse-kitchen-manager-at-domaine-serene-vineyards-winery

Learn about vinSUITE's new point of sale system and enter to win a FREE iPad at UWGS! Visit our virtual booth and book a time with one of our account managers or drop off your business card to be entered in our raffle for a free iPad! At our booth, you will find helpful resources for growing your wine club and reducing cart abandonment. Plus, an insider look at our 2021 roadmap and our new food service point of sale system!  This new system will provide wineries with employee scheduling, multi-location inventory, and loyalty, as well as all the traditional winery point-of-sale needs, order recalls, club pick-ups, and futures. Our food service POS can handle any tasting room set up with its kitchen display system, table mapping, and reservation.