For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley. Until now. “As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations. With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it. At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simp

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data tells a different story. Companies with strong emotional connections to customers outperform competitors' sales growth by 85%. Not 8.5%. Eighty-five percent. The question isn't whether emotional connection matters. It's how you build one. Enter brand archetypes: a framework rooted in Jungian psychology that helps wineries create the kind of deep, identity-based loyalty that discounts can never buy. When wineries align their story, experience, and messaging with a core archetype, wine club loyalty stops being a battle against churn and becomes a natural expression of who they are. What Are Brand Archetypes? (And Why They Work in the Wine Industry) Brand archetypes are 1

WINE INDUSTRY CPE PRESENTS: NOVEMBER WINE BUSINESS CPE CLASS What: Winery Budget & Forecast When: Tuesday, November 18, 2025 | 8 AM - 1 PM PST Where: AWG Santa Rosa Office or Online Speaker: Timothy Allen, CPA, MS Taxation & Principal of AWG Wine Advisors  Credits Earnable: 5 Hours of AICPA CPE We invite you to deepen and expand your knowledge of wine industry finance, accounting, and best practices by attending one of our educational courses. Explore our current and upcoming offerings to make new industry connections, learn about the latest value-added processes and procedures, and acquire the tools and knowledge necessary for success. This education series is designed for professionals at ALL LEVELS, from newcomers to the wine industry to seasoned executives. Whether you’re a winery accountant aiming for your next promotion, an experienced CFO looking to benchmark your expertise, or a banker, attorney, or CPA seeking deeper industry insights, this series

WINE INDUSTRY CPE PRESENTS: OCTOBER WINE BUSINESS CPE CLASS What: Wine Inventory Cost Accounting When: Tuesday, October 21, 2025 | 8 AM - 1 PM PST Where: AWG Santa Rosa Office or Online Speaker: Timothy Allen, CPA, MS Taxation & Principal of AWG Wine Advisors Credits Earnable: 5 Hours of AICPA CPE We invite you to deepen and expand your knowledge of wine industry finance, accounting, and best practices by attending one of our educational courses. Explore our current and upcoming offerings to make new industry connections, learn about the latest value-added processes and procedures, and acquire the tools and knowledge necessary for success. This education series is designed for professionals at ALL LEVELS, from newcomers to the wine industry to seasoned executives. Whether you’re a winery accountant aiming for your next promotion, an experienced CFO looking to benchmark your expertise, or a banker, attorney, or CPA seeking deeper industry insights, this series provi

WINE INDUSTRY CPE PRESENTS: SEPTEMBER WINE BUSINESS CPE CLASS What: Wine Business: Finance & Administration When: Tuesday, September 16, 2025 | 8 AM - 1 PM PST Where: AWG Santa Rosa Office or Online Speaker: Timothy Allen, CPA, MS Taxation & Principal of AWG Wine Advisors Credits Earnable: 5 Hours of AICPA CPE We invite you to deepen and expand your knowledge of wine industry finance, accounting, and best practices by attending one of our educational courses. Explore our current and upcoming offerings to make new industry connections, learn about the latest value-added processes and procedures, and acquire the tools and knowledge necessary for success. This education series is designed for professionals at ALL LEVELS, from newcomers to the wine industry to seasoned executives. Whether you’re a winery accountant aiming for your next promotion, an experienced CFO looking to benchmark your expertise, or a banker, attorney, or CPA seeking deeper industry insig

WINE INDUSTRY CPE PRESENTS: AUGUST WINE BUSINESS CPE CLASS What: Wine Business: Vineyard, Winery, Sales & Marketing When: Tuesday, August 19, 2025 | 8 AM - 1 PM PST Where: AWG Santa Rosa Office or Online Speaker: Timothy Allen, CPA, MS Taxation, & Principal of AWG Wine Advisors Credits Earnable: 5 Hours of AICPA CPE We invite you to deepen and expand your knowledge of wine industry finance, accounting, and best practices by attending one of our educational courses. Explore our current and upcoming offerings to make new industry connections, learn about the latest value-added processes and procedures, and acquire the tools and knowledge necessary for success. This education series is designed for professionals at ALL LEVELS, from newcomers to the wine industry to seasoned executives. Whether you’re a winery accountant aiming for your next promotion, an experienced CFO looking to benchmark your expertise, or a banker, attorney, or CPA seeking deeper industry insi

Tony CorreiaAt this quarter's Wine Financial Group roundtable, we are excited to announce that our speaker will be Tony Correia, who will be speaking on Art, Literature, and Economics (anything except the Vineyard markets). Recently recognized as one of four top leaders in the wine industry, Tony Correia is widely known as a leading authority on the valuation of vineyards, wineries, and other properties. He also has been a frequent speaker/instructor on agricultural properties, valuation, taxation, estate planning issues, water rights, wine industry, and vineyard and winery markets, and now is the Principal and Owner of The Correia Company. Come ready to make valuable new connections and have lively conversation about the latest industry trends and emerging financial topics! Wine and hor d'oeuvres will be provided. Hope to see you there! Wednesday, August 20 · 4 - 6pm PDT RSVP

Please join AWG Wine Advisors (formerly Allen Wine Group) and Women for WineSense for our next Wine Financial Group Roundtable! We are excited to welcome this meeting's speaker, Tony Correia, who will be speaking on Art, Literature, and Economics (anything but the vineyard markets). Wine and hors d'oeuvres will be provided. WHAT: Wine Financial Group Roundtable WHERE: Benovia Winery, Santa Rosa, CA WHEN: Wednesday, August 20th, 2025 | 4 PM - 6 PM SPEAKER: Tony Correia Our Speaker: Tony Correia Recently recognized as one of four top leaders in the wine industry, Tony Correia is widely known as a leading authority on the valuation of vineyards, wineries, and other properties.  He also has been a frequent speaker/instructor on agricultural properties, valuation, taxation, estate planning issues, water rights, wine industry, and vineyard and winery markets, and now is the Principal and Owner of The Correia Company.

G&D Chillers Unveils New Sustainable Refrigeration Technology and Industry Innovations G&D Chillers, known for producing the most reliable premium chillers used in commercial brewing, wine, cannabis, food processing, biogas and other manufacturing industries for more than 30 years, is proud to announce a series of groundbreaking innovations set to redefine the refrigeration landscape in 2025. From sustainable cooling technology to expanded industry partnerships and advanced training programs, G&D Chillers continues to drive the future of industrial chilling solutions. Revolutionizing Sustainability: Elite 290 Microseries & New Belgium Installation G&D Chillers proudly introduces its latest environmentally friendly innovation in alternative refrigerant-based chilling: the Elite 290 Microseries is designed to deliver unparalleled efficiency while significantly reducing carbon footprints. These advancements mark a major step forward in sustainable cooling solution

Instructor, Viticulture and Winery Technology at Chabot-Las Positas Community College District