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National Industry Report Drops Friday: Wineries continue to find success in people and place
National Direct Sales Report Webinar this Friday Date: January 16, 2026 Time: 11am PST Register: https://wineindustryadvisor.com/event/vinoshipper-2026-national-direct-sales-report/ Vinoshipper releases its 2026 National Direct Sales Report this Friday with a webinar and full report. The data is clear: growth is no longer happening by chance. Wineries that invested in clubs saw better outcomes. Events drove engagement and loyalty. And producers who know their metrics are making smarter decisions because of it. Join Friday's webinar for the key takeaways, then dig into the full report released the same day. Register now
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Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two. The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry. What we are measuring: Sales channel performance Shipping volumes and trends Compliance costs and challenges Consumer behavior shifts What's working in 2025 We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry. Take the survey Survey closes December 7, 2025. On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us. Check out the National Direct Sales Report 2025 here.
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