Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And in every one of those moments, they're making a decision based on what your visuals tell them about who you are. This isn't a trend. It's how people buy now. According to a 2023 study by Cloudinary and Harris Poll, 75% of online shoppers say product photos are the most influential factor in their purchase decisions. That number holds across categories, and it holds in wine. The difference is that wineries aren't just selling a product. They're selling an experience, a place, a feeling. Which means your visual content has to do more work than a product shot on a white background. It has to make someone want to be there. Most wineries know this on some level. Fe

Windsor, CA – July 9, 2025 - Vinoshipper, the leading direct sales wine commerce platform, announced the launch of their POS 2.0, a major upgrade to its point-of-sale system featuring new tab management capabilities. This release marks a significant step in Vinoshipper’s evolution from a compliance and commerce provider to a fully integrated platform, giving wineries a unified solution for managing all sales channels.  Transforming tasting room operations  The centerpiece of POS 2.0 is tab management, which allows tasting room staff to open and manage multiple orders simultaneously. This functionality addresses a key challenge in busy tasting rooms by allowing staff to keep multiple orders open as guests add items over time, from initial tastings to bottles, merchandise, and more.  “The new multi-tab functionality is a game changer for our clients - giving them a fully integrated solution with all customer data in one place, at no additional cost.&

The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time, loneliness and isolation are now at epidemic levels, and the simple act of sharing wine, which has always been a catalyst for connection, seems to be losing its place. The goal of Come Over October, launched by wine journalist Karen MacNeil and PR veterans Gino Colangelo and Kimberly Noelle Charles, is to counter these trends. The idea is simple: encourage friends, family, and colleagues to “come over” in October to share a bottle and reconnect. It’s not about fancy wine pairings or breaking the bank—just using wine as a focus to celebrate being together in an increasingly disconnected world. The wine industry, as always, adapts to challenges, and this campaign is a re

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have struggled to keep up with the fast-paced world of digital marketing and SEO. Thanks to the rise of eCommerce giants like Amazon, consumers expect seamless, fast, and personalized experiences. Wineries face the added challenge of shipping regulations, compliance, and managing perishable goods like wine, but SEO (Search Engine Optimization) can help them stand out and thrive in this competitive market. In the United States, the eCommerce share of wine sales grew from only 0.3% in 2018 to nearly 3% in 2022. The eCommerce channel promises to be lucrative, too. The top five wine and liquor online stores in the U.S. together generated more than one billion dollars in eCommerce net sales in 2022. For long-t

MODERN WEBSITE DESIGN TRENDS PUT YOUR BEST FOOT FORWARD ONLINE. As humans, we have many good and bad qualities, but one thing we excel at is the ability to make rapid judgments. In fact, studies suggest that it takes merely a fraction of a second—about 50 milliseconds or 0.05 seconds—for individuals to form an impression of a website. (This has been confirmed by Google research). This initial perception significantly influences our decision to either engage further or navigate away. Just as we evaluate people at lightning speed, the same principle applies to websites online. And these impressions matter. Research has proven that the better the first impression, the longer a visitor will stay on a page. So, what makes up that first impression? A British study showed that 94% of initial opinions were design-related, and only 6% content related. (We’re not just saying this because we design websites, honestly!) It is absolutely essential to your business’s success

Social media for wineries, a crucial aspect of marketing, can be challenging for many small to medium-sized businesses. Often, the responsibility for managing social media and other marketing efforts is shared among employees who juggle multiple roles within the winery or are outsourced to external agencies. This guide aims to simplify social media strategies, providing actionable insights and tips for achieving success in 2024. 1. Engage Your Audience and Build a Social Media Community Your social media platforms should feel like a welcoming place for wine enthusiasts. A strong online community enhances brand loyalty and transforms casual followers into brand loyalists. Regularly interacting with your audience–through responding to comments, engaging with similar accounts, and hosting live events and behind-the-scenes content–should be a cornerstone of your social media strategy. Being engaged in the social media world doesn’t have to take up all of your time, but i

How to Shoot Like a Professional Photographer With Your iPhone 1. COMPOSITION One of the top things most budding photographers struggle with is composition. Google it, and you’ll find all kinds of stuff about leading lines, diagonals, perspective, and even the Fibonacci spiral. But one basic rule of composition will instantly improve your images. The Rule of Thirds. Use your camera’s grid to place your object of interest on one of the crosshairs instead of in the center. This allows your subject to stand out from negative space and draw the viewer’s eye where you want it. Good composition creates balance and movement within the image. It helps tell a story and provides direction for the viewer’s eyes. To turn on your grid, go to Settings > Camera, turn on the grid. While you’re there, turn on the Level as well. 2. STRAIGHTEN YOUR HORIZON A major tell of a bad photo is a landscape that seems to be falling off the page. Using the grid and level you&rsq

When launching or expanding your winery's direct sales, you're likely to face various regulatory challenges, including taxes, recycling fees, and shipping limits. These can become potential stress points for both new and growing ventures  Vinoshipper simplifies this for you. We ensure every sale is compliant, managing the correct taxation, collection, remittance*, and simplified reporting. With us, each sale is worry-free and compliant.  Choosing how to sell—whether directly at your winery, online, or through a wine club—starts with the right POS system. Vinoshipper offers versatile POS solutions tailored for 2024, designed to support sales anywhere, anytime.  Explore the top POS options offered by Vinoshipper for a seamless, compliant selling experience for your winery.  iPad with card reader The iPad POS system is a classic choice for wineries, offering versatility and convenience. Easily

This feature is designed to transform your farming experience: Track equipment and labor activities with iPhones while they happen. Monitor block completion on a daily basis. Gain a clear view of productivity levels and efficiency. Load seamlessly into your AgCode system. Join us in unlocking the power of precision agriculture. 

Introducing Corksy's game-changing product listing and checkout enhancements! Unlock revenue growth and reduce abandonment. Our sleek, mobile-optimized product page with slide-out filters and quick add-to-cart simplifies the process. Achieve seamless, revenue-boosting checkouts on all devices with our frictionless checkout solution.  📈 Optimized Product Listing Page: Engage, Convert, and Sell More 1. Slide-Out Filters for Seamless Navigation: Our new product listing page boasts a sleek, intuitive design with slide-out filters. No matter the device your customers use, whether it's a desktop or an Android, they can effortlessly refine their product search. By simplifying the search process, you reduce the chances of users abandoning your page due to complicated navigation. 2. Mobile-Optimized Quick Filter: With the increase in mobile shopping, we've ensured that the quick filter feature works flawlessly on all devices. Your customers can refine their search