You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first welcome to the final touchpoint, you’ll learn how small, deliberate shifts in approach can significantly improve conversion, deepen engagement, and create lasting customer relationships. If you want stronger results from every tasting room interaction, this is a session you won’t want to miss. Wednesday, April 22nd, 2026 at 10:00 AM – 11:00 AM (PT) RSVP Now ABOUT THE SPEAKER Liz Mercer WISE Coach & Content Developer Liz Mercer grew up in the Napa Valley, which instilled a deep respect for the culture and lifestyle of wine and the industry supporting it. She left the area to attend Northwood University in Michigan, where she studied Finance & Business Manage

Every winery knows the tasting room matters. Few know just how much. Commerce7 analyzed data across six global markets, and one thing kept showing up. The tasting room isn't just a sales channel. It's where most new customer records get created. Where most DTC transactions happen. Where first-time guests become regulars. Commerce7's latest Data Drop, "The Tasting Room Effect," breaks it all down: → Where the revenue is actually coming from → The opportunities most wineries are leaving on the table → What growing wineries are doing differently Get the Data Drop The Commerce7 Data Drop series is an ongoing series designed to deliver timely, digestible insights that help wineries understand what is really driving direct-to-consumer performance. What was once a single yearly data book will now be published in shorter pieces that arrive throughout 2026, giving the industry faster access to trends, benchmarks, and opportunities backed by the largest DTC

Loyalty, Deconstructed: Small Moments, Big Retention What actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repeatable steps you can deploy without requiring bigger discounts or heavy lifting. In this replay, you’ll learn: Story by generation: Gen Z (values & moments), Millennials (experiences), Gen X (clarity), Boomers (legacy). Micro-exclusivity that scales: tiny lots, off-menu pours, member-only moments that feel special. Personalization beyond the name: preferences, simple “your year in wine” recaps, timely outreach. Surprise & delight: thoughtful unboxing layers, quick QR thank-you videos, occasional “upgrade” moments. Hospitality that converts: use the 80/20 guest-talk ratio and a 3-second pause to show you’re listening. Community & values: partner events, cause alignment, and easy member micro-communities. “Aim small, miss small. Start l

Ram's Gate Winery in Sonoma, CA is hiring a Tasting Room Manager. The Tasting Room Manager provides proactive management, develops the team, and fosters an environment that promotes sales and creates a memorable experience for every guest. Click Here to Learn More

Ram's Gate Winery in Sonoma, CA seeks to hire a Guest Services Associate.  The Guest Services Associate is an integral role to the winery; often the first and last impression of Ram’s Gate Winery. Click Here to Learn More

Balletto Vineyards is seeking a Tasting Room Associate & Events Coordinator.  LOCATION: Santa Rosa, CA Click Here to Learn More

Does it make you crazy when… …members don’t login to build their club packages?  They say they want this ability, but it seems you have to keep chasing them to get them to login and take action.  And the success of your club run depends on it. What if you start with a different premise?  Make a “suggested” package.  Email or text members when it’s time for them to login and adjust the package to their liking.  If they don’t login by a certain date, then you process and charge them for the “suggested” package.  Activ8 Commerce is all over this.  And it’s not nearly as labor intensive as you might think.  You can actually schedule emails or texts, processing of orders, charging payments and emailing declines to happen automatically when you’re focused on other matters. You really must see it to believe it.  Book your no-obligation demo today!