Most wineries don’t have a promotion volume problem. They have a promotion design problem. When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patterns start to appear. Not because those promotions are trendy or copied from competitors, but because they are intentionally designed to drive revenue while protecting long-term customer behavior and brand value. Modern promotion strategy is not about running more campaigns. It is about structuring incentives that influence how, when, and why customers buy. Across the strongest performing wineries, promotions are increasingly treated as part of the revenue model rather than just part of the marketing calendar. They shape demand, influence order composition, and support long-term customer value. Why Promotion Strategy Is Really Revenue Strategy Promotions are no longer just marketing tactics. They are one of the most controllable levers inside a winery’s DTC P&L. For most wineri

When you’re weighing your irrigation automation options for your next vineyard development project, there are good reasons to consider putting Lumo in from the start. 1. Faster Vine Establishment With Lumo installed, you’re never going to miss irrigations, which is especially important during heat events that can damage young vines. Everything will run automatically according to the schedule you set, even overnight and on weekends and holidays.  You’ll eliminate the risk of under or over-irrigating because you’ll be tracking water volumes at a block level and you’ll receive alerts whenever there’s something up with your irrigation system performance.  Nailing your irrigation upfront is critical to the longevity of your vines, ensuring their roots get properly established and improving the long-term productivity of your vineyard.  With Lumo in from the start, you can be 100% certain your vines are getting the care they need to thr

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not because they are the only wine buyers, but because the way they live, spend, and subscribe has become the default expectation for everyone else. They are running households, hosting friends, raising families, managing busy schedules, and making more intentional purchasing decisions than any generation before them. That reality is quietly transforming what a wine club needs to be. Why lifestyle now matters more than allocations Wine clubs used to compete on bottles: how many, how rare, how discounted. That’s not how people experience wine anymore. Most members don’t think in terms of allocations or case sizes. They think in terms of how wine fits into their lives &

What we’re seeing Holiday and event weekends are where wineries make their money — and also where tasting rooms get the most stressed. Lines back up, staff get flustered, and POS screens fill with clutter right when teams need simplicity. How vinSUITE TabletPOS helps TabletPOS is built for exactly those moments: fast, flexible, and easy to use anywhere you pour. These three small setup tweaks have a big impact on busy weekends: 1. Dollar-Based Tips That Match Wine Service Swap restaurant-style percentages for simple dollar buttons that feel natural in a tasting room. The problem Restaurant-style 20% tip prompts can feel out of place on high-value wine tickets. Guests hesitate, do math, or skip tipping entirely. The tweak Use Custom Tip Amounts in TabletPOS to swap percentages for simple dollar buttons like $5, $10, and $15. Why it’s a win Feels natural for winery hospitality vs. restaurant-style math. Speeds up checkout with fewer edits and awkward pauses. Suppo

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t Have to Do It All—Start Small and Stay True to Your Brand Attracting younger wine lovers doesn’t mean you need to overhaul everything or abandon your roots. Instead, consider making a few strategic shifts that align with your brand. Maybe your website keeps the traditional tasting notes, but you have fun with social media. Maybe your weekends are reserved for 21+ reservation-only tastings, but your weekdays are more relaxed and family-friendly. The key is finding what works for you and your audience. Now, let’s dive into some ideas. 1. Flex Your Wine Club Options Your wine club isn’t working for everyone. Sure, your loyal members lov

The holiday season is here! Time to maximize every opportunity for your business! With Activ8 Commerce, stay ahead with our robust reporting tools. From on-screen exportable sheets to 30,000-foot view dashboards and detailed, pre-formatted PDF reports, we’ve got all the insights you need to keep your fingers on the pulse. This season, make every moment count with data-driven decisions that propel your holiday success. With Activ8, you’re equipped to manage, strategize, and grow—all in one place. Here’s to a seamless, successful holiday season! What does it mean in real life? During the holiday season, a winery noticed certain wine flights and gift sets were flying off the shelves, especially on weekends. Using real-time sales data, they stocked up on these popular items and made them the centerpiece of their displays. Then, by analyzing customer data, they tailored email promotions to their highest-spending visitors, bringing more of them back to the tast

It’s a brand-new year and that’s the perfect time to fire up Excel and do some number crunching about what happened in 2023! We started by reviewing webchats and the sales those led to. If you haven’t read that analysis yet, check it out at https://redchirp.com/what-is-a-web-chat-request-worth-plenty/ and — spoiler alert! — you’ll learn all about how wineries received 99,990 webchats that led to just shy of $12 million of sales. Now let’s turn to our detailed analysis of Bulk Messages sent in 2023. Download and share the PDF analysis here. Read this article online at https://redchirp.com/2023-bulk-messages-generate-millions/ Or keep reading below! First, what is a Bulk Message? Bulk Messages make it possible — and easy — to text dozens, hundreds, or thousands of people at once; it’s one of the most popular features in RedChirp. Wineries can use the Bulk Message feature for informational and/or promotional messaging.

Company Moves HQ to Keep Up With Industry Demand for Its Popular Glycol Chillers Used in Beverage, Food Processing and Manufacturing Industries  May 16, 2023 – Junction City, Ore. – G&D Chillers, known for producing the most reliable glycol chillers used in commercial brewing, wine, cannabis, food processing and other manufacturing industries for more than 30 years, is proud to announce the expansion of its manufacturing and research and development (R&D) facilities. The company has added 80,000 square feet of manufacturing space and a state-of-the-art R&D facility in its new Junction CIty headquarters, including a test chamber. The expansion will enable greater efficiencies in the company’s manufacturing processes and allow them to run three different production lines, resulting in faster time to market and exceptional customer service. This expansion will allow G&D to continue to innovate and produce the hardest-working, most efficient chiller

Last week we faced even more fires raging during an already challenging harvest. The timing is exceptionally cruel when you consider that typically Q4 can amount to 50% of some businesses' annual sales. Overlay the reality that Q1-Q3 of 2020 has not met expectations putting a hyper-focus on the last quarter, and most are left feeling pressure to hit Q4 out of the park. But what do we say when the destruction and 2020 have left many of us speechless? Hopefully, this article will give some suggestions on how to pivot (there's that word again) this year's holiday messages. 1. Empathy and Humanity over Pity and Desperation The studies on marketing during difficult times are too numerous to mention, but they all say roughly the same thing - in times of stress, emotional messaging trumps rational thought. Rational marketing is trying to sell something with a sensible argument, and emotional marketing is trying to connect with someone to move them toward the desired effect.&