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February 25, 2026
Afternoon Brief: Today We Mourn the Loss of “Mr. Merlot,” Dan Duckhorn
Daniel J. Duckhorn, the visionary co-founder of The Duckhorn Portfolio, a leader in the Napa Valley wine community, and the iconic pioneer of luxury New World Merlot, died today. He was 87...
Duckhorn PortfolioVinexpo AmericasHarper’s RestKHK WineryTalbott VineyardsAmerican Society for Enology and ViticultureSouthern Glazer’s Wine & SpiritsWorld’s Best Sommeliers’ SelectionGlancy Wine Education FoundationAndrew Lee SchultzMoctoe WinesPhilippe DessertenneHotSpot AGHipMapsBevZeroBeringer VineyardsVineyard TeamLa Genisia
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February 25, 2026
Marketing budgets may be getting leaner but visitor expectations sure are not. One of the smartest moves a winery can make isn't a bigger spend: it's a shared one. Pooling resources with neighboring wineries doesn't dilute your brand. It amplifies it, elevates your entire area as a destination, and gives visitors a richer experience that keeps them coming back. At HipMaps we create custom-designed maps with an app that help wineries amplify their marketing, enhance the visitor experience, and easily refer business to each other in a unique and engaging way. Here's how it works: a group of wineries — whether a formal association like Alexander Valley Winegrowers or an informal collection of neighbors — pools together to create one beautiful, branded map featuring all of their locations, in the style and branding that reflects their area. Hear from HipMaps Founder Rachel LeRoy, see examples of how Alexander Valley Winegrowers and others are utilizing their Hip
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Afternoon Brief: Silicon Valley Bank Releases 25th Annual State of the US Wine Industry Report
Widely regarded as the leading source of market trends in the premium wine sector, SVB’s 25th annual report provides an analysis of current market conditions, success strategies, and forecasts for the year ahead...
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HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Symposium HipMap features hand-selected local favorites: hot spots and hidden gems recommended by Monterey locals. Symposium attendees can explore the best of Monterey by downloading the HipMaps app and entering access code DTCWS to see their real-time location on the map, read the inside scoop about each place, learn who is offering discounts to DTC Wine Symposium attendees, access websites, and get directions. HipMaps Founder Rachel LeRoy will be onsite in the DTC Wine Symposium tradeshow where attendees can enter to win a free HipMap. Learn more here. How HipMaps Serves the Wine Industry HipMaps helps wineries and wine associations in two distinct ways: Custom Vineyard Maps designed for tasting rooms and marketing materials showcase a winery's vineyards, AVAs, terrain and wine story, c
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Afternoon Brief: Wine Tourism Now Accounts for a Quarter of Global Winery Revenue
A new international study has found that wine tourism remains a profitable and expanding part of the global wine industry, with 65% of wineries reporting positive returns and more than half planning to invest further...
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Afternoon Brief, September 11
Proposed Winery Assessment Fee in Lodi District Takes Step Forward: The San Joaquin County Board Supervisors has voted to allow the Lodi Winegrape Commission and consulting firm Civitas to speak with the cities of Elk Grove and Galt and consider forming a Lodi Winery Business Improvement District...
Vineyard TeamNapa Valley VintnersSonoma County VintnersCalifornia Association of Winegrape GrowersJackson Family WinesWine Business InstituteWinegrowers of Dry Creek ValleyCIATTI Global Wine & Grape BrokersVinitaly USAFrederick Wildman & SonsBernardus WineryAlma Rosa WineryWineSpotBucher Vaslin North AmericaWine Technology IncorporatedHipMapsDr. Konstantin Frank WineryAperture CellarsCodornÃu
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August 11, 2025
Afternoon Brief: Sonoma County Vintners Names Emilie Eliason as Interim Executive Director
She will guide the organization through the transition as Michael Haney departs from the role...
Spottswoode WineryEmilie EliasonSonoma County VintnersNapa Valley GrapegrowersNapa Valley Farmworker FoundationMendocino GrovePlumpJack Collection of WineriesGentleman Farmer WinesGoldeneye WineryNapa Valley VintnersWinemaking Science AcademyInternational Organisation of Vine and WineMike FlattOxboKevin SchlachterNicolas-JayPeter GagoPenfoldsKathy MaloneHillside WineryLuc MorletMorlet Family VineyardsHipMapsFree Flow WinesDickenson Peatman & FogartyTrident FenceMassicanSauvage Spectrum EstateHill Smith Family EstatesLife Between the Vines
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When wine, community, and celebration come together, magic happens! For the fourth consecutive year, HipMaps has had the honor of partnering with Out In The Vineyard to design a custom HipMap for Gay Wine Weekend in Sonoma Wine Country. A Weekend Worth Mapping Gay Wine Weekend (July 18-20) brings together the LGBTQ+ community for an incredible celebration across the Russian River Valley and Healdsburg. From winemaker dinners and vineyard tours to a twilight T-Dance and drag queen brunch benefit auction, this weekend packs amazing experiences across multiple locations. Why Multi-Venue Events Need More Than a Schedule With so many venues, activities, and timing considerations, attendees need more than just a schedule – they need a visual guide that helps them navigate seamlessly between experiences. The Gay Wine Weekend custom-branded map allows attendees to use the HipMaps interactive app where they: See their real-time location right on the Gay Wine Weekend HipMap so th
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Afternoon Brief: Viticulture Leader Larry Bettiga to Receive ASEV's Highest Honor at 2025 National Conference
Longtime viticulture advisor and researcher Larry Bettiga will deliver the prestigious ASEV Merit Award presentation at the 2025 American Society for Enology and Viticultures (ASEV) National Conference, taking place June 16-19 in Monterey, California...
American Society for Enology & ViticultureLambert Bridge WineryWomen for WineSenseClif Family WineryHop Kiln EstateAlameda County FairMichigan Wine CollaborativeWines of GeorgiaWineGlass MarketingVineyard TeamDry Creek VineyardMustaine WinesHipMapsCoastal Viticultural ConsultantsPape Material HandlingIFM Efector IncJordan Vineyard & WineryApertureGloria FerrerM Cellars
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Connect with HipMaps at the Wine Sales Symposium in Santa Rosa on May 14, 2025. Learn about our two innovative mapping solutions specifically designed for wineries seeking to enhance visitor engagement and brand storytelling. First, custom-designed vineyard maps transform standard tastings into educational, immersive journeys by showcasing unique terroir, AVAs, and wine narratives - elevating brands rather than simply mapping them. Second, HipMaps, including our interactive app, showcases the best of your region - partner with local wineries and businesses and offer personalized recommendations. Blend your hospitality with our tech to create unforgettable experiences! These custom-styled visualizations elevate tasting rooms, marketing materials, AVA associations, and collaborative winery partnerships with sophisticated, branded experiences for guests. Wine Sales Symposium attendees who visit the HipMaps booth will learn how these award-winning mapping solutions boost engagement and sal
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