Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy. For wineries, this matters more than it does for most industries. Wine is a considered purchase wrapped in uncertainty. Your potential customer is standing in a tasting room or scrolling through an online store, wondering: Will I like this? Is it worth the price? Am I making the right choice? Influencer content answers those questions in ways traditional marketing cannot. When a trusted voice says "I tried this Pinot and it's incredible with grilled salmon," that carries weight. It's a peer recommendation disguised as content. Instagram and TikTok now drive wine discovery among younger audiences, and 87% of Gen Z consumers say they're willing to buy products

Today, Thursday, December 4th, we’ll be exhibiting in Santa Rosa at @wineindustrynetwork's #WINExpo. The second largest wine industry show in North America, #WINExpo features nearly 300 exhibitors showcasing the latest products and services alongside a robust educational conference. Please stop by Booth #317 to say hello, check out our exhibition, and learn all about our new innovative technologies in cork for premium wine and craft spirits. We hope to see you there!

Small bottles. Big impact.  Our 50mL glass bottles deliver quality, clarity, and style for everything from tasting flights to retail samplers.  Choose from a range of premium designs—Ariane, Arizona, Mayberry, Nashville, and Nordic—each offering a distinct profile to fit your brand and bottling needs.  When presentation matters, every milliliter counts. #SpiritsPackaging #MiniBottles #GlassPackaging #WaterlooContainer

At Waterloo Container, we do more than book a truck—we help you plan the delivery that fits your facility and your timeline.  From truck type and dock access to liftgates and call-ahead scheduling, our team aligns the details so your glass arrives ready to use.  When every bottle matters, the right freight plan matters too. #FreightSolutions #Logistics #WineIndustry #WaterlooContainer

LAST-MINUTE WAYS TO SUPPORT WINE AND JOIN COME OVER OCTOBER Come Over October launched in 2023 with a simple but powerful premise: wine has connected people for 8,000 years, and October is the month to honor that. The campaign invites us to slow down, gather with friends or family, and make wine the centerpiece of togetherness. In just one year, it’s grown from a spark to a movement. Thousands have embraced the idea, from consumers hosting casual dinners to wineries, retailers, and restaurants using the campaign to remind people that wine isn’t just a beverage—it’s a culture, a history, and a human connection poured into a glass. For the industry, it’s a chance to reframe wine as essential, not optional, in modern life. The wine industry needs this now more than ever. The pressures are piling up. Research from Stanford and other institutions is eroding the belief that “wine is good for your heart”, and the U.S. Surgeon General has recommende

Viewpoint with Dennis Quaid Documentary: The art, history and culture of wine & spirits are evidenced through its packaging journey. For Roederer Estate, working with Saverglass affords them the ease of knowing the fine details are consistent and well thought out.  He chose Saverglass for both its bespoke L’Ermitage and its sustainable packaging options. "You want your suppliers to share the same vision of craftsmanship and precision while making bottles that need to hold over 6 bars of pressure” comments Head Winemaker, Arnaud Weyrich, "the example is the custom L’Ermitage bottle with a crest where precision glass making is required to keep the crispness of the glass medallion". Hear more from Mr. Weyrich about why he chose Saverglass for his premium packaging needs. ➡️ Watch the entire video: 

The beverage industry is evolving, and so is packaging. ✅ Eco-friendly materials like Plantcorc® ✅ Interactive closures like QR-enabled STELVIN® liners ✅ Shelf-ready branding via shrink sleeves and glass printing ✅ Premium closure textures like embossed or brushed metallic finishes At Waterloo Container, we don’t just follow trends; we help set them. Let us help you stay ahead of the curve. #PackagingInnovation #WaterlooContainer

Your packaging does more than protect your product—it introduces your brand before a word is ever spoken. Whether you bottle wine, spirits, beer, cider, olive oil, or maple syrup, every detail sends a message: 🔹 Are you traditional or modern? 🔹 Boutique or bold? 🔹 Heritage-driven or trend-forward? At Waterloo Container, we work with craft producers across industries to ensure your packaging aligns with your brand and resonates with your customers. Because great products deserve a great first impression—on any shelf. #GlassPackaging #Branding #WaterlooContainer

Packaging that’s built to perform and impress.  From elegant flutes to sturdy sparkling wine bottles, Waterloo Container carries a wide range of champagne and sparkling options designed for both beauty and durability.  Pressure-rated and bottling-line ready, our sparkling bottles are ideal for wine, cider, and specialty products that call for something bold.  Explore your options with us → https://www.waterloocontainer.com/product-category/wine/sparkling/ #ChampagnePackaging #SparklingWine #GlassPackaging #WaterlooContainer

Your closure is more than a seal: it’s a branding opportunity.  At Waterloo Container, we offer a wide range of custom closure solutions including printed corks, embossed screw caps, polylaminate capsules, PVC sleeves, and more. Our team works with you to ensure every detail is aligned with your brand, from function to finish.  Create a lasting impression, one bottle at a time.