Are you a small wine brand struggling to keep up with the larger competitors? What if there was a way to transform your brand just by customizing a new label? Michael Bergin can give you all the answers.   On the latest episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Legends Behind the Craft Podcast Here’s a glimpse of what you’ll learn: Michael Bergin explains his company’s journey and how it has grown over 33 years What’s the difference between etching and screen printing? Michael explains the process behind hand-etching wine bottles How having a hand-etched or screen printed label can create a world of