This webinar is designed for winery owners, tasting room leaders, DTC and hospitality managers, and marketing teams seeking practical ways to strengthen their lists, improve compliance, and unlock new revenue opportunities—all while delivering a better guest experience.  This practical, solution-focused session will cover:  Building internal buy-in  Creating clear goals and measurable KPIs  Designing a compliant, guest-friendly check-in process  Making data capture a sustainable habit  Putting guest information to work through targeted outreach, SMS, campaigns, and club cultivation  Hosted by:  Liz Mercer, WISE Partner & DTC Strategist  Jennie Gilbert, RedChirp Cofounder  and a special winery guest  Date/Time: Wednesday, December 10 at 1:00 PM Pacific Register Now

Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve one of the most urgent challenges facing Direct-to-Consumer (DTC) wine sales today: capturing accurate guest data and the express written consent required to power effective outreach, build lasting relationships, and grow revenue.  This collaboration—led by WISE Partner Liz Mercer and RedChirp Cofounder Jennie Gilbert—was born from a shared recognition that the old “hospitality-first, follow-up-later” model is no longer enough. With tasting room visitation softening, consumer spending tightening, and compliance rules continually evolving, brands must become more proactive in their outreach. Yet most wineries are missing most of the reliable email addresses, phone numbers, and compliant opt-ins needed to keep conversations going after the visit.  Recent WISE

When wine, community, and celebration come together, magic happens! For the fourth consecutive year, HipMaps has had the honor of partnering with Out In The Vineyard to design a custom HipMap for Gay Wine Weekend in Sonoma Wine Country. A Weekend Worth Mapping Gay Wine Weekend (July 18-20) brings together the LGBTQ+ community for an incredible celebration across the Russian River Valley and Healdsburg. From winemaker dinners and vineyard tours to a twilight T-Dance and drag queen brunch benefit auction, this weekend packs amazing experiences across multiple locations. Why Multi-Venue Events Need More Than a Schedule With so many venues, activities, and timing considerations, attendees need more than just a schedule – they need a visual guide that helps them navigate seamlessly between experiences. The Gay Wine Weekend custom-branded map allows attendees to use the HipMaps interactive app where they: See their real-time location right on the Gay Wine Weekend HipMap so th

Millennials, and younger generations in general, prefer digital solutions over paper. On the other hand, older generations often still appreciate paper brochures, maps and other materials. HipMaps makes all the generations happy by offering custom maps that are accessible both on our user-friendly HipMaps app and in print. In the HipMaps app, guests see their real time location right on your map, read your curated comments about each place that you highlight, link to directly websites, and get directions. Personalized Maps Tailored To Your Needs Every HipMap starts as a blank slate and is versatile to meet your goals. Your unique HipMap includes locations and highlights YOU choose, exactly what you would like to say about each location, and is designed in your style and branding. No two HipMaps are the same!   Because of HipMaps’ versatility, they are great for winery associations, AVA associations, informal groups (e.g. boutique wineries in a particular area), wineries wi