When we opened the doors at Copper Peak Logistics back in 2007, we set out to build more than a logistics company for the wine industry. We set out to build a partnership driven logistics company rooted in precision, accountability, and long-term relationships. What we’ve built over the past 19 years has been shaped in meaningful and lasting ways by the women of Copper Peak. In an industry that has historically been male dominated, the women on our team have helped define who we are. They are our operators, leaders, problem solvers, partners, and the crafters of our company culture. They oversee inventory with meticulous attention to detail. They guide clients through complex compliance requirements. They manage teams, strengthen vendor partnerships, support our financial integrity, and ensure that every shipment reflects the high standards we hold ourselves to. They do this not for recognition, but because excellence matters. At Copper Peak, partnership has always been at t

Azmera officially formed 10 years ago today on February 12th, 2016. What a journey it's been. Thank-you to everyone who has been part of that journey. 👩‍🌾 Thank-you to everyone who has worked for us: from our owners to employees and sub-contractors and, of course, their families. 🍷 Thank-you to all the companies across wine and agriculture who have trusted us to be a part of their journey and contribute to their success. 👭 Thank-you to all the companies we have partnered with; whether to work on projects together or those whose products we've sold and implemented. 🥳 Lastly, but not least, thank-you to everyone who just said hello to us and wished us well along the way. Here's to 10 more.

First, gratitude. Thank you all, so much, for your tremendous response to our webinar invitation last week. WOW. We aim to offer information that you, our community, find valuable, and we seem to have hit the target. If you haven’t yet, you’re welcome to sign up here.  You'll also see the lineup of topics we’ll cover during the webinar. We’ve invited an awesome slate of industry pros to speak to each topic in turn. The live webinar is happening TOMORROW at 11 am PST.  Yes, we’re recording the session and we’ll send the link around afterward. We’d love to see you. Especially because today we’re SWEETENING THE POT! We have a very special guest who will be joining us at the end of the hour with an announcement that’s two-plus years in the making. Trust me, you will want to hear this. Sign up. Tune in. And use these tools to their fullest in 2026! Thank you, as always, for your interest and support -- Cathy

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

Let me start by stating something ironic: The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message. That’s because they’re PROBABLY WORKING through this holiday! Doing what they do. Selling wine, and keeping businesses afloat. We’re going to say it anyway: Thank You. We see you doing your thing, on holidays and non-holidays and everything in between. This is an especially poignant holiday for our team at Enolytics, because of our relationship with the teams at wineries. We have an open-door policy when it comes to customer service., and it’s easy to schedule time to talk with us. Especially with Chris. Over time, Chris has found that customers share things — sometimes personal things — because we’ve built the kind of relationships that emerge when you meet together with people as often as we do. He cares that wine people are frustrated abo

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024 Direct-to-Consumer Wine Survey, the average winery converts less than 15% of harvest event attendees into repeat customers by year-end. This represents an enormous missed opportunity. The wineries that thrive year-round don't view harvest as a seasonal peak but as the starting point of a strategic customer journey.  Harvest Is Your Customer Acquisition Funnel Stop thinking of harvest events as isolated experiences and start viewing them as the top of your sales funnel. Smart consumer brands recognize that seasonal events provide a prime opportunity to collect valuable customer data while creating memorable brand experiences. These touchpoints become the first step in an ongoing relat

by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we have to be grateful for. For those of us in the wine industry, this reflection feels especially meaningful. The past year has asked us to adapt, to rethink long-standing traditions, and to find new ways to connect with customers and one another. We’ve witnessed shifting consumer preferences, evolving markets, and the uncertainty that naturally comes with change. Yet through it all, I’ve seen incredible determination, creativity, and collaboration across our community. These qualities remind me that, while the landscape may shift, what truly endures is our shared passion for the craft, our resilience in the face of challenge, and the strong sense of camaraderie that binds us together. In that spirit, I’d like to share what I’m especially thankful for within our wine

Second-Year Sponsorship Highlights American Wine Industry’s Economic Impact and Community Building Mission  WineAmerica, the National Association of American Wineries, announced today its proud sponsorship of the 2025 Come Over October Congressional Wine Caucus press conference and reception, taking place on October 8th in Washington, D.C. This marks the second consecutive year WineAmerica has supported this important invitation-only industry event, demonstrating the organization’s continued commitment to fostering bipartisan support for America’s burgeoning wine industry.  The reception will showcase wines from across many states, celebrating the breadth, diversity and quality of American wine production from coast to coast. This comprehensive representation underscores the truly national scope of the American wine industry, which now includes 10,637 wine producers operating in every state. Economic Powerhouse Supporting American Communities WineAmerica&r

Seasonality isn’t just about weather; it’s about mindset. Your customers’ buying habits shift with the seasons, and the wineries that understand how to tap into those rhythms are the ones that thrive. From cozy winter nights to sun-soaked summer afternoons, each season offers unique opportunities to connect with your audience, tell your story, and drive wine club sign-ups. But here’s the truth: seasonal promotions don’t work if they’re slapped together at the last minute. A well-planned campaign, anchored by your website and supported by social media and paid media, can turn slow months into sales booms and casual visitors into loyal club members. The Seasons Are Already Telling a Story Each season comes with its own energy, its own needs, and its own story. Your job is to align your campaigns with those rhythms, tapping into the emotions and experiences your customers are already craving. Winter: Comfort, warmth, and togetherness. Think bold reds,

A heartfelt thank you to Signor Vineyards for kindly hosting our Quality Control User Meeting in the beautiful Texas Hill Country. Your hospitality made the event truly special. Our gratitude to Maureen Qualia for her insightful presentation on quality control. Your expertise sparked meaningful conversations. To everyone who joined us, we appreciate your continued support of innovation and excellence in QC.  We are proud to be part of your dedicated community!