Join Vineyard Team and Paso Robles Wine Country Alliance for a half-day Industry Update bringing together growers, experts, and advocates for a timely pulse check on grape markets, grower resources, and state-level developments shaping our region in 2026. This ticketed* event includes lunch and will feature: Grape Market Update & Industry Outlook – A look at current bulk wine and grape market trends, supply and demand dynamics, and what they mean for your business decisions this season. Grants & Funding Opportunities Panel – Moderated by an experienced grower, this conversation brings together funding and program specialists who work directly with agricultural grants and cost-share programs. Learn what opportunities are available, how to position your operation for success, and what makes a strong application. Policy & Advocacy Update – Michael Miiller of the California Association of Winegrape Growers shares key statewide developments and policy prioriti

Building healthy soils is key to resilient vineyards—but how do you measure success, and which practices truly move the needle? Join us for an in-field discussion exploring soil health from multiple angles, starting with three presentations: Jenny Garley (Bio SI) will share insights on using sap sugar levels as a practical indicator of plant and soil health, highlighting how increased microbial activity (especially fungi) can boost photosynthesis and overall vineyard performance. Dr. Stewart Wilson (Cal Poly) will provide a soil science perspective, grounding the conversation in the latest research and field applications. Mike Costello (Oakville Bluegrass) will outline current funding and grant opportunities available to growers, with a focus on cover crops and soil-building practices. We’ll then transition to a grower panel led by host Bob Tillman, sharing real-world experience implementing regenerative practices. REGISTER