Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels provide. But as wine club expectations evolve and consumer lifestyles shift, managing them with outdated systems isn't just inefficient—it's unsustainable. The reality? Many wine club managers are still losing sleep (literally) over club processing. They're spending hours—sometimes days—navigating clunky systems that should have made their jobs easier. Instead of focusing on member engagement, personalization, and loyalty building, they’re stuck in a loop of manual tasks, system errors, and reactive troubleshooting. It doesn’t have to be this way. Let’s talk about why modern tech should support your wine club manager’s time—not steal it—and how Corksy is leading that change. The Burden of Traditional Club Processing We&rsquo

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the use of technology, and more. We also see a lot of opportunity for savvy wineries going into 2024. So what were some of these key patterns in 2023 that will influence how the wine industry will (and should) react in 2024? Small Parcel Carriers Lend Stability to DTC It’s no secret that DTC wine shipping is disproportionately dependent upon small parcel carriers. So it was great news when UPS came to terms with its drivers union and avoided a major shut down this past summer. Meanwhile, Fedex is consolidating its ground and air business into one operating company, with an anticipated completion date of June 2024. The long term stability for UPS, combined with efficiency improvement

With an eye to the future of wine and spirit bottle labeling, Waterloo Container has invested in a new state-of-the-art repack line which includes a shrink sleeve labeler featuring the R-250 TSER Evolution labeler by PDC international Corporation. This high-speed labeler features unique mandrel design capable of sleeving non-round bottles, and a proprietary cutting system which allows sleeve application at a rate of 50 to 300 containers per minute. The system will also support a zero-downtime, splice-on-the-fly accumulator, and secondary unwind reel that allows roll changes without halting production. Tooling will include seven new application mandrels which will afford customers a wide range of bottle options compatible with the sleeve applicator. Facilities and Operations Director Dan Buck has been managing the new line installation. “Our new line offers several convenient customization options including box print and repack.  Incorporating this state-of-the-art sleeve app

It’s hard to imagine that just one software management system can deliver mobile POS services, club automation, eCommerce, web design, CRM and email marketing, fulfillment, shipping and tracking, plus reporting, inventory and data administration – but that’s exactly what Active Club Solutions, Inc. does for a business and has been perfecting for the last 18 years. “We provide a truly complete end-to-end consumer sales package,” asserts Thomas Crouch, Sales Executive for Activ8 Commerce, the name for the comprehensive sales platform under Active Club Solutions, Inc. “That’s what sets us apart from our competition.” Since 2003 when it first developed software to handle wine club operations for a single business in Livermore Valley, Active Club Solutions, Inc. has been building on market requests to handle the multiple business model complexities within the alcohol beverage industries. Its ongoing success can be attributed to the effec