Wondering who you'll meet at the Sustainable Ag Expo this year? Check out the exhibitor map to see who will be there and where you can find them. Our Exhibitor community is growing stronger than ever with the return of many of our fantastic Business Members, as well as some exciting new faces! Come network with these sustainable ag professionals and get up to date on the ever-changing practices, research, and innovations in viticulture and ag business.   Exhibitor Spotlight: Vineyard Industry Products Serving the needs of growers since 1979. Vineyard Industry Products believes integrity is vital to building long-term customer, employee, and vendor relationships. We thank VIP and their amazing team for being our 2024 Title Sponsor! Come see them at Booth C10!   Speaker Spotlight: Josiah Hunt Practical Applications of Pyrogenic Organic Matter (aka Biochar/Charcoal) in Vineyards  |  Tuesday, November 12  |  11:15a - 12:00p Charcoal has been part of topso

2020 has been a difficult year for organizations that rely on in-person events as conferences and trade events have been forced to either cancel or take the digital alternative: Virtual Trade Shows. Many brands have made the move to online exhibitions, but how successful are these online events and how does a brand adapt to succeed in this new digital experience?   Below are a few tips to help you WIN in the “new normal” of virtual trade show marketing: PRE-EVENT: Starting Branding & Marketing EARLY. Don’t wait until the day of your event to assume attendees will know who you are and what you have to offer - Pique their interest in advance and give them a reason to seek you out. Post your up-coming appearance on social, in emails, on your website. Pre-Book Client Meetings. Ensure your success before the day of your event by identifying your target leads and scheduling meetings or visits with them. Email invitations & reminders that include clear ins