When wine, community, and celebration come together, magic happens! For the fourth consecutive year, HipMaps has had the honor of partnering with Out In The Vineyard to design a custom HipMap for Gay Wine Weekend in Sonoma Wine Country. A Weekend Worth Mapping Gay Wine Weekend (July 18-20) brings together the LGBTQ+ community for an incredible celebration across the Russian River Valley and Healdsburg. From winemaker dinners and vineyard tours to a twilight T-Dance and drag queen brunch benefit auction, this weekend packs amazing experiences across multiple locations. Why Multi-Venue Events Need More Than a Schedule With so many venues, activities, and timing considerations, attendees need more than just a schedule – they need a visual guide that helps them navigate seamlessly between experiences. The Gay Wine Weekend custom-branded map allows attendees to use the HipMaps interactive app where they: See their real-time location right on the Gay Wine Weekend HipMap so th

Learn to be an Expert Event Planner!  Join our Event Prep Playbook Series, where industry experts share their secrets for crafting the perfect event. In our upcoming session, we will feature Linor Vaknin, Omada Health's Field Marketing Manager. In this session, we’ll cover: The key factors for event planning success—when to start and how to prepare  Common challenges and how to pivot when things don’t go as planned  How to measure event impact and ensure long-term ROI  The role of branded experiences in event marketing success  Register here. Date: Tue, Feb 25 Time: 10 AM PT // 1 PM ET

Enjoy the latest issue of Integrate Magazine. A magazine for marketers planning successful programs and events, brought to you by ALMADEN. Click here to read and subscribe. 

BEST PRACTICES FOR EVENT BRANDING AND PLANNING In her highly acclaimed bestselling book, “The Art of Gathering,” Priya Parker argues that while the gatherings in our lives tend to be lackluster and unproductive, they don’t have to be. Widely known as the voice of what it means to gather in this world today, Parker and her book have become mandatory reading for business professionals seeking to excel in making meaningful, memorable engagement. One of Julie Lewis’ favorite quotes in the book reads, “Ninety percent of what makes a gathering successful is put in place beforehand.” It is a quote the U.S. Tradeshow and Events Manager for CooperVision revisits often. “This is the iceberg of the event world—90 percent of the work has happened, so you see the majestic 10 percent above the surface. That 90 percent has to happen. The other 10 percent has to be flawless, and look effortless and elegant.” Collaborate, get insight and guidance, a