The Problem: Disconnected Systems Creating Operational Inefficiencies Running a winery is more than just making great wine—it's about creating memorable experiences, building customer relationships, and growing your business. But when your tech stack is holding you back, it feels like you’re constantly juggling disconnected systems, outdated tools, and manual workarounds just to keep things running. Wineries didn’t get into the wine business to manage technology. They did it to share their passion, grow their brand, and connect with people who love their wine. But as wineries grow, the cracks in an outdated system start to show—slow checkouts, data stuck in silos, complicated wine club processes, and marketing that feels more like guesswork than strategy. The good news? It doesn’t have to be this way. Wineries deserve a platform that’s intuitive, agile, and scalable—one that helps them focus on what they do best: making and selling excepti

As the busiest time of year for wineries approaches, it’s critical to plan ahead for the holiday season, specifically the OND period (October, November, December). With so many opportunities—Black Friday, Cyber Monday, Thanksgiving, Christmas, and New Year's—wineries need to strategically market to capture sales and build lasting customer relationships. Here’s a detailed guide, based on our Holiday Marketing Webinar, to help you create campaigns that will maximize your success this holiday season. Why Holiday Marketing is Critical for Wineries The holiday season often represents the most lucrative time of year for wineries, with up to 30% or more of annual sales generated during OND. This period provides opportunities for increased engagement, new customer acquisition, and deeper loyalty with existing customers. The biggest reason for the spike in holiday sales is the gifting mindset. During the holidays, customers are not only buying for themselves but als

 Do you know the 3 Cs of Customer Experience? Care, cooperate, and communicate! Every communication you send your customers matters. Whether it’s an email or a text, information about an order, or a marketing campaign about a promotion; your communications should be accurate, timely, targeted to the right list of customers, personalized, secure, and attractive. That’s a lot of work you say! It can be, but it sure is a lot easier if your sales system comes with a wide range of automated system templates and allows you to create and monitor campaigns from within the system instead of going back and forth with a 3rd party email engine. You must see it to believe it. Book your no-obligation demo today.  

The DTC Sales Doctor Can Increase Conversions in as Little as 30 Days Direct-to-consumer (DTC) brands struggling to increase conversions can now turn to the DTC Sales Doctor for a proven system that works fast. With years of experience solving complex revenue problems, is a new consultancy to provide expert guidance, uncover hidden opportunities, and generates revenue faster. The DTC Sales Doctor System is designed to help businesses overcome roadblocks to growth and build a foundation to scale. With a step-by-step prioritized guide for easy implementation, brands can achieve their financial goals and generate revenue faster. The system provides ongoing support to ensure that the brand’s marketing teams and founders are able to  maintain their growth process with confidence.  According to the Carin Oliver, Founder, DTC Sales Doctor, "Direct-to-consumer brands can scale quickly with the right support, confidence, and strategic plan. I've created a system tha

Marketing is an ongoing communication with your customers, not a one-shot broadcast on a single channel. Then why do many wineries have silos around ecommerce, email, or social, or outsource only one area? If you aren’t coordinating your website landing pages, social media, emails, texts, direct mail or other channels, you’re dampening the impact of your campaigns. In this seminar we will review case studies demonstrating the power of integrating your messaging as well as provide tips on how and when to apply this principle. Register for this complimentary webinar and join to learn more about Integrated Marketing and join us on Thursday, March 16th at 11:00 am (PT). Register Now Webinar Presenter: Susan DeMatei, President & Owner / WineGlass Marketing    Jennie Gilbert, Founder / RedChirp  

With the country opening back up, we’re hearing that consumer sales are shifting back to tasting rooms.  That’s good but I bet many consumers have gotten used to buying online and will continue to do so.  So, if your website still looks like it did pre-pandemic, you may need to address pages, design elements, your “voice”, and the images used to guide online buyers through post-pandemic shopping. Activ8 Commerce is setup to help with this.  Our web design team has decades of experience in the alcohol beverage industry.  Whether you need a completely new website and web hosting solution or you simply need a professional to dress up your existing site, we’ve got you covered. The advantage Acitv8 Commerce offers is that our POS, Club System, eCommerce, digital marketing, and web design capabilities can deliver a seamless experience for you and your customers. Come out of this pandemic fresh and ready to face the changes in your marketplace