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A tumultuous 2025 economy likely depressed wine sales. In 2026, the higher-end segments should continue to outperform, and the grape market should be less oversupplied when harvest begins. REPORT SNAPSHOT Situation: Wine sales softened across the board in 2025, and prices stagnated as a result of consumer price sensitivity and heightened competition among producers trying to move excess inventory. Although the wine market slump continues, relative bright spots include premium and luxury wines, nonalcoholic and ready-to-drink wines, and white and sparkling wines. Outlook: I’m not expecting a material change in the trajectory of U.S. wine sales in the near term, though I see the most potential for progress in the second half of the year. There should be less excess supply burdening the grape market when the 2026 harvest begins than there was in 2025. Impact: For wineries that are fairly certain about their grape needs, it may be prudent to act sooner rather than later. Download the
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October 7, 2025
In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find its root causes. In this episode of Expert Perspectives, he outlines the five major factors and what he thinks is the biggest driver.
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The most pressing topic for the California wine industry is the state of the market. This issue provides a detailed outlook for the wine market in 2025 and beyond. This issue of “Winescape” focuses entirely on the state of the market. As the fruits of the recent harvest are now being converted into wine and beginning their journey to market, the most important topic for the California wine industry is, what’s next? In this issue’s Trending Topic, I provide a detailed outlook for the wine market in 2025 and beyond. This issue: Focuses on the wine industry's most pressing topic: the state of the market Provides a detailed outlook for the wine market in 2025 and beyond Discusses the economy and wine’s post-pandemic new normal in a time of uncertainty Download Winescape Winter 2024/2025
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January 8, 2025
Like virtually all industries, the packaging industry continues to be impacted by supply chain challenges, inflationary pressures, and macroeconomic factors on raw material prices and global and domestic transportation rates. This quarterly Industry Update explores the root causes of these volatile market conditions and presents solutions from Berlin Packaging that focus on managing costs and minimizing any disruption to ensure our customers maintain a competitive position in their respective marketplaces. Read More
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October 17, 2024

Q3 Industry Update: Packaging Raw Materials, Economic Activity, and Transportation Like virtually all industries, the packaging industry continues to be impacted by supply chain challenges, inflationary pressures, and macroeconomic factors on raw material prices and global and domestic transportation rates. This quarterly Industry Update explores the root causes of these volatile market conditions and presents solutions from Berlin Packaging that focus on managing costs and minimizing any disruption to ensure our customers maintain a competitive position in their respective marketplaces. Read Report
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Event Type: Conference
Location: Online
Date: 2/9/2022

On February 9, 2022, Wine Industry Network (WIN) is hosting its inaugural Wine Industry Leadership Conference—a virtual conference inspired by the challenges industry professionals in leadership positions are currently facing. Despite all the difficulties experienced over the last two years, the wine industry has persevered, businesses have evolved. We are stronger, more resilient. The key to this success: understanding the current economic climate and best practices for maintaining a modern wine business. This year’s conference topics include: Economic Forecast – What to Expect in 2022 Talent Retention – Keeping A Strong Team Intact Successfully Transitioning Your Winery to New Leadership The virtual conference will be broadcast on Wednesday, February 9th, from 9:00 a.m. – 12:00 p.m. Registration is free for wine industry professionals. Learn More Here: https://wineindustryadvisor.com/leadership-conference
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