Napa, CA - Business Impact developed Tradeparency as an answer to one of the biggest challenges wineries and wine importers face in today’s market — pricing.  Read the full press release here.

You may have noticed Tradeparency popping up more frequently as winery and importer finance, sales, and executive teams increasingly turn to the full-cycle promotions management and planning software. So, why the sudden flock to this pricing platform, and who are they? As it turns out, Tradeparency is the only spend management solution to provide complete coverage across the entire range of pricing, claims, analysis, approvals, and planning. By gaining governance and automation in all these key areas (versus using piecemeal pricing tools with data gaps), wineries, in turn, gain more control over two uber-important things: the bottom line and the brand. But Tradeparency isn’t just a product, and they aren’t the new kid on the block either. Tradeparency is the brainchild of long-time industry data artisans, Business Impact, a team of wine-focused technology experts. As such, Tradeparency is more of a partnership in “pricing victories” than merely a handover o